Trend cluster
Category

Next
GENergy

Consumer willingness to invest more energy into alternative forms of power.

Green Children's ToysPet-Powered Office SuppliesCharge by Movement, Not BatteriesHand-Powered Digital CameraSmart Kinetic Energy Generation

Trend

What is the Next GENergy trend?

Next GENergy: In their quest for more eco-friendly lifestyles, consumers are expressing a willingness to invest more money as well as physical energy in powering their electronics. The rise in kinetic energy products, such as hand-crank innovations, is on a steady increase, partially fueled by their novelty.

Trend themes

Themes within the Next GENergy trend

Three behaviours holding the trend together
01

Kinetic Energy Generation

The rise in kinetic energy products driven by consumer desire for eco-friendly products creates opportunities for products and design of all kinds that can generate power from movement.

02

Self-Sufficient Gadgets

A growing consumer trend toward self-sufficient gadgets that have a low impact on the environment creates opportunities for companies to integrate environmentally conscious design and financially responsible enhancements to reach a large market of buyers for whom both issues are a concern.

03

Thermoelectric Generation

The development of circuits and semiconductors capable of harnessing electricity from body heat or temperature gradients create opportunities for consumer wearable devices and smart clothing.

Industry implications

What the Next GENergy trend means for industry

Where the trend changes the playbook
For

Sustainable Energy Industry

The rise in kinetic energy and thermoelectric products offer new opportunities for the sustainable energy industry to integrate these technologies into existing product offerings.

For

Consumer Electronics Industry

The trend toward self-sufficient gadgets creates opportunities for companies within the consumer electronics industry to develop new products that are aligned with the growing consumer trend.

For

Smart Clothing Industry

The development of circuits and semiconductors capable of harnessing electricity from body heat or temperature gradients creates opportunities for the smart clothing industry to integrate these technologies into existing product offerings.

Trend signals

Trend signals for Next GENergy

Trend score 5.0 out of 10, from popularity 65%, activity 77%, freshness 8%.

Popularity65%
Activity77%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Next GENergy trend

11 featured examples from Apr 11, 2007 to May 13, 2008
Green Children's Toys
CategoryEco

Green Children's Toys

SEE Toys Charge by Crank

The toy manufacturing industry can explore disruptive innovation opportunities by incorporating self-generated energy and recycled materials in their products.

Pet-Powered Office Supplies
CategoryUnique

Pet-Powered Office Supplies

The Hamster Paper Shredder

Disruptive innovation opportunity: integrating animal power into technological gadgets, opening up new possibilities for energy-efficient and sustainable devices.

Charge by Movement, Not Batteries
CategoryEco

Charge by Movement, Not Batteries

Atlas Kinetic Phone

The consumer electronics industry can incorporate these trends to create innovative products with longer battery life and better sustainability features.

Hand-Powered Digital Camera
CategoryEco

Hand-Powered Digital Camera

Sony Odo Twirl N' Take

Consumer electronics industry has an opportunity to innovate and create more sustainable products that are both environmentally conscious and user-friendly.

Smart Kinetic Energy Generation
CategoryArt & Design

Smart Kinetic Energy Generation

Revolution Revolving Door

Renewable energy industry can explore the integration of smart kinetic energy generation systems to increase the efficiency and sustainability of power generation.

Powering Gadgets by Walking
CategoryEco

Powering Gadgets by Walking

Kinetic Energy Devise

The renewable energy industry can explore the disruptive innovation opportunity of integrating kinetic energy devices to diversify energy sources and increase sustainability.

Walk To Create Electric Energy
CategoryUnique

Walk To Create Electric Energy

Pioneer Shoe

The footwear industry can explore opportunities to integrate technology and create products that generate power from kinetic energy.

Crank Powered Gadgets
CategoryEco

Crank Powered Gadgets

The Eco-Friendly Thanko Cranking MP3

The consumer electronics industry has a unique opportunity to develop eco-friendly products with low environmental impact, such as the Thanko cranking MP3 player.

Take A Deep Breath
CategoryUnique

Take A Deep Breath

Breath-Powered USB Charger

Disruptive innovation opportunity: Integrate breath-powered USB chargers into consumer electronics products to offer sustainable and convenient charging options.

Kinetic Energy Keyboards
CategoryEco

Kinetic Energy Keyboards

The Dynamo Green

The computer hardware industry can explore the integration of kinetic energy keyboards to create more energy-efficient and eco-friendly devices.

Body Heat As Energy
CategoryUnique

Body Heat As Energy

You Powered Tech

The technology industry can explore the integration of thermoelectric generators into various electronic devices, enabling more sustainable energy options.