If you want to see your world through a green-colored lens, make the environmental upgrade to the eco-friendly Sony Odo Twirl N' Take digital camera.
Instead of being powered by batteries, the 3 mega-pixel Odo gets its juice from your power alone. There's a wheel on top of the camera body that, when spun by the user for 15 seconds, gives the digicam the power it needs to snap a shot.
By no means is it low-tech. It has LED lights that flash to indicate when it's read to take the photo. Reviewing the photos is as simple as mounting the camera on the flowerpot-shaped docking station.
Unfortunately it's still only in its concept stage, but it's sure to be a success once it hits production.
What's Driving This Trend
- Hand-powered Cameras
- The trend of sustainable technology that encourages self-sustaining energy and lets the user take control, creating opportunities for usability and environmental innovation.
- Eco-friendly Gadgets
- The trend of more sustainable and green designs in technology, offering opportunities for environmental innovation and risk reduction.
- Docking Stations
- The trend of devices and accompanying docking stations for easy charging and transfer of information or data, creating opportunities for efficiency and convenience innovation.
Who This Affects Most
- Consumer Electronics
- Consumer electronics industry has an opportunity to innovate and create more sustainable products that are both environmentally conscious and user-friendly.
- Photography
- Photography industry has an opportunity to innovate and create more sustainable equipment that is more portable, efficient, and environmentally friendly.
- Renewable Energy
- Renewable energy industry has the opportunity to innovate and create products that support self-sustained energy generation for portable devices leading to more portable, sustainable and user-friendly technology.
