Category
Tech
Automated Upkeep
Trend cluster
Category
Handheld
Filtration
Water filtration is made easier with small, handheld designs.
3.6
Trend score
Trend
What is the Handheld Filtration trend?
Handheld Filtration: Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources.
Trend themes
Themes within the Handheld Filtration trend
Three behaviours holding the trend together01
On-the-Go Filtration
Consumers are seeking compact filtration alternatives that can be integrated into their everyday lives.
02
Multiple Water Filtration Options
Manufacturers are creating a range of water filter devices to address consumers' varied needs.
03
Sustainable Water Filtration
Brands are developing eco-friendly solutions for purifying water that are as sustainable and cost-effective alternatives to bottled water.
Industry implications
What the Handheld Filtration trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Water filtration devices that are portable and easy to use make outdoor excursions safer and more enjoyable.
For
Travel Industry
Portable filtration bottles and personal water purifiers can provide safe drinking water while traveling in areas where potable water is not available.
For
Environmental Technology
Water purification stations and multifunctional water filters offer solutions to environmental issues caused by contaminated drinking water.
Trend signals
Trend signals for Handheld Filtration
Trend score 3.6 out of 10, from popularity 52%, activity 49%, freshness 8%.
Popularity52%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Handheld Filtration trend
9 featured examples from Feb 27, 2013 to Dec 13, 2016CategoryEco
Water Purification Stations
These Refill Stations Provide a Solution to Flint's Water Crisis
Providing innovative and sustainable filters and filtration systems for both public and private sectors to address natural and man-made contaminations of water for various communi…
CategoryLifestyle
Personal Water Purifiers
The H2gO is a Pocket-Sized, Convenient and Cost-Effective System
The H2gO personal water purifier offers a disruptive innovation opportunity for companies in the outdoor recreation industry to provide adventure-seekers with a convenient and cos…
CategoryArt & Design
Water Purification Pods
The 'GoPure Pod' Water Filtration Device Treats Up to 264-Gallons of H2O
Water filtration and treatment companies are expanding their product lines to include mobile devices that cater to specific users and demographics.
CategoryArt & Design
Multifunctional Water Filters
The 'MUV' Water Purification Filter Protects Users from Contaminants
The 'MUV' Water Purification Filter showcases the demand for adaptable and high-efficiency water filters, highlighting a disruptive innovation opportunity in the water filtration…
CategoryEco
Supercharged Water Filters
The NKD AQUA POD is a Fast Water Filtering Sytem
The advent of portable water filtration systems presents an opportunity for outdoor recreation equipment companies to create unique, lightweight products for adventurers and trave…
CategoryLifestyle
Rapid Water-Purification Pens
The SteriPen UV Water Purification Pens Are Perfect For Outdoor Use
The outdoor recreation industry can take advantage of this trend by offering UV water purifiers that are lightweight, portable, and rugged, tailored to meet the needs of adventure…
CategoryLifestyle
Water Purification Pouches
The Squeeze Filter is the Epitome of Portable Water Filtration Systems
Opportunity for businesses in the outdoor recreation industry to develop and market portable water filtration systems for hikers, campers, and adventurers.
CategoryLifestyle
Wondrous Water Filters
The DrinkPure Water Filter is Effective and Inexpensive
Developing low-cost and portable water filtration technologies for humanitarian aid and emerging markets.
CategoryLifestyle
Portable Filter Bottles
The NDūR Filtration Bottle is Ideal for Drinking Water in Unsure Area
The rise of portable filtration bottles presents a disruptive innovation opportunity for the travel and tourism industry to provide enhanced water safety to their customers.
