'Jersey Shore' ignites a hotbed of cheeky creativity
Implications - MTV's 'Jersey Shore' has inspired a wave of attention in mainstream pop culture, and savvy creatives are capitalizing on the chance to finally win the youth market with spin-off mobile apps, crafts and mash-ups. Celebrity makeovers and Facebook fan activism only fuel the 'Jersey Shore' fire further.
Trend Themes
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Celebrity Endorsement — Consumers embrace products that are celebrity-endorsed; it allows them to feel connected to their icons. Companies can utilize celebrity endorsement in their advertising to appeal to specific target markets.
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Reality Show-inspired Merchandise — Dedicated audiences of reality TV shows are willing to purchase merchandise that is inspired by or associated with the show, creating opportunities for brands to create and sell related products.
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Satirical Depictions of Popular Culture — Satirical depictions of popular culture generate buzz and online engagement, reinterpreting the cultural touchstones that shape our society.
Industry Implications
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Fashion — Reality shows are serving as a launching pad for fashion lines and clothing designers who are hoping to cash in on the audience's enthusiasm for the show's signature looks.
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Entertainment — Reality TV programming is fueling the growth of a wide range of merchandise and entertainment options, providing a broad range of opportunities for entrepreneurs and established media companies alike.
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Consumer Goods — As reality TV shows continue to grow in popularity, audiences are increasingly interested in purchasing goods that are related to the show, including clothing, toys, and fragrances.
11 Featured, 50 Examples:
855,778 Total Clicks
Date Range:
Jan 10 — Mar 10
Trending:
Warm
Consumer Insight Topics:
