Reality TV Clothing Lines

Oxygen Network Spins Jersey Shore into Jersey Couture

The Oxygen network is placing their bet that the uber-popularity of MTV's reality show Jersey Shore is fashion infectious. Oxygen is set to announce a new fashion based reality show named- you guessed it, 'Jersey Couture.'

Jersey Couture will follow the adventures of the Freehold, New Jersey based Scali's family business Dianne & Co.. Featuring over-the-top dresses, accessories and shoes, 'Jersey Couture' promises to be “the Cinderella experience of a lifetime.”

Implications - My favorite of these looks has got to be the hot pink hot pants. Nothing says New Jersey and classy like a pair of form-fitting pants that make you look like you came straight out of 'I Dream of Jeannie.'

Fashion-based Reality Shows
There is potential for more fashion-based reality shows that follow the lives of a family business in the fashion industry.
Reality Show-inspired Clothing Lines
There is an opportunity for clothing lines to be inspired by popular reality shows, such as Jersey Shore and Jersey Couture.
Regional Fashion Trends
There is potential for regional fashion trends, inspired by the unique style showcased in Jersey Couture and Jersey Shore.

Sectors Adopting This

Fashion
The fashion industry can capitalize on the popularity of reality shows by featuring fashion lines inspired by the unique styles showcased in Jersey Shore and Jersey Couture.
Television
The television industry can benefit from creating more fashion-based reality shows, such as Jersey Couture and Jersey Shore, to tap into the intersection of fashion and reality TV.
Tourism
Regional tourism industries can leverage the popularity of Jersey Shore and Jersey Couture to promote the unique fashion and culture of New Jersey.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 21%
Freshness 8%