The Guidos and Guidettes of MTV's hit reality show, 'Jersey Shore,' seems to have hit the big time and now Jenni 'JWoww' Farley has launched her own clothing line through her personal website.
JWoww's clothing line currently only features the 'infamous' plunging halter top that she has been seen wearing (in various colors) on 'Jersey Shore.' The top is currently available in six different colors.
Implications - With media moguls present on television and across a number of different mediums, consumers grow to respect these characters and form parasocial relationships with them. For this reason, consumers embrace products that are celebrity-endorsed; it allows them to feel connected to their icons. Companies can utilize celebrity endorsement in their advertising to appeal to specific target markets.