Action figures are no longer treated as boy-centric toys
Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
Trend Themes
-
Female-centric Collectibles — As gender stereotypes change, female-centric collectibles are becoming increasingly popular, providing a fun alternative to traditional boy-centric toys.
-
Positive Body Image Toys — New toy lines, such as IAmElemental and GoldieBox, are being designed with a focus on positive body image and real, achievable role models for girls.
-
Gender Equality in Action Figures — More and more action figures, including those from DC, GoldieBox, and IAmElemental, are being designed with girls in mind and portraying female heroes in traditionally male-dominated roles.
Industry Implications
-
Toy Industry — The toy industry is embracing positive changes, introducing toys that promote gender equality and push back against traditional stereotypes.
-
Fashion Industry — With the popularity of the 'DC Super Hero Girls' line set to launch at Target stores, the fashion industry has a real opportunity to tap into a new consumer base with empowerment-themed clothing lines.
-
Entertainment Industry — More and more movies, TV shows, and video games are incorporating strong female characters and breaking down traditional gender stereotypes.
6 Featured, 46 Examples:
208,543 Total Clicks
Date Range:
Jun 14 — Feb 16
Trending:
Mild
Consumer Insight Topics:
