Feminized Collectible

Action figures are no longer treated as boy-centric toys

Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
117,126 Total Clicks
Jun 14 - Feb 16
Mild
ToysLife-Stages
Featured Examples
Inspiring Engineer Dolls - The Goldie Action Figure Doll Promotes Innovation and Creativity
SCORE 3.2
Mild 3,136 Clicks Pub: Nov 8, 14
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
With so many of its toys designed to be dynamic, GoldieBox has finally introduced an action figure doll that can keep up with whatever a creative young mind can create. Goldie is a doll that’... [More]
Motorcycling Superheroine Toys - This DC Superhero Action Figure is the 'Deluxe Batgirl of Burnside'
SCORE 3.9
Mild 804 Clicks Pub: Feb 19, 16
Motorcycling Superheroine Toys
This DC Superhero Action Figure is the 'Deluxe Batgirl of Burnside'
At the 2016 Toy Fair in New York, DC unveiled many new superhero action figures, including the Deluxe Batgirl of Burnside. This particular version of Batgirl is based on the Barbara Gordon as... [More]
Heroic Female Action Figures - The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
SCORE 4.5
Average 729 Clicks Pub: Feb 27, 16
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
In a collaborative effort between superstore Target and DC Comics, these female-honoring actions figures called the ‘DC Super Hero Girls’ are set to be launched. The idea behind these... [More]
Positive Female Action Figures - IAmElemental Action Figures Boast Strong Quads Not Big Breasts
SCORE 4.4
Average 1,989 Clicks Pub: Jun 26, 14
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
The toy industry is sorely lacking in action figures that appeal to little girls; enter the IAmElemental Action Figures. With a focus on strong quads rather than big breasts, it sends a positive... [More]
Superheroine Toy Sets - The 'Girls Night Out 5-Pack' Features DC Superheroines and Villainesses
SCORE 2.7
Mild 567 Clicks Pub: Feb 19, 16
Superheroine Toy Sets
The 'Girls Night Out 5-Pack' Features DC Superheroines and Villainesses
In order to celebrate some of the most iconic DC superheroines and villainesses, DC launched the ‘Girls Night Out 5-Pack’ at the New York Toy Fair. The comic characters come from the DC... [More]
Female Action Hero Ads - This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
SCORE 2.4
Untested 70 Clicks Pub: Nov 12, 15
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
This ad from GoldieBlox uses female action hero dolls to address gender equality issues within Hollywood. The ad shows iconic male roles being portrayed by female dolls. The commercial begins with... [More]
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