Kids turn to online apps and digital tools for imaginative exploration
Implications - Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds.
Workshop Question - How can your brand increase digital literacy with your consumers?
Trend Themes
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Digital Creativity for Kids — Kids' creativity is being fostered and enhanced with digital tools and apps.
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Augmented Reality (AR) Coloring Books — AR coloring books combine the traditional coloring book with a mobile app that makes the finished product 3D.
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Interactive Play Apps and Devices — Brands are creating imaginative play apps and devices that combine physical toys with technology to promote learning and engagement.
Industry Implications
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Toy Industry — Toys are evolving with the use of technology, incorporating features like AR technology, digital tracing, and colorful play tablets.
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Education Technology Industry — Digital learning tools are becoming more prevalent, opening up new opportunities for students to engage with educational content.
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Media Industry — Media companies like Disney are partnering with brands to create innovative experiences that engage younger audiences.
5 Featured, 40 Examples:
165,141 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
