Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Digitized
Creativity
Kids turn to online apps and digital tools for imaginative exploration.
4.7
Trend score
Trend
What is the Digitized Creativity trend?
Digitized Creativity: Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds.
Trend themes
Themes within the Digitized Creativity trend
Three behaviours holding the trend together01
Digital Creativity for Kids
Kids' creativity is being fostered and enhanced with digital tools and apps.
02
Augmented Reality (AR) Coloring Books
AR coloring books combine the traditional coloring book with a mobile app that makes the finished product 3D.
03
Interactive Play Apps and Devices
Brands are creating imaginative play apps and devices that combine physical toys with technology to promote learning and engagement.
Industry implications
What the Digitized Creativity trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toys are evolving with the use of technology, incorporating features like AR technology, digital tracing, and colorful play tablets.
For
Education Technology Industry
Digital learning tools are becoming more prevalent, opening up new opportunities for students to engage with educational content.
For
Media Industry
Media companies like Disney are partnering with brands to create innovative experiences that engage younger audiences.
Workshop question
How can your brand increase digital literacy with your consumers?
Trend signals
Trend signals for Digitized Creativity
Trend score 4.7 out of 10, from popularity 78%, activity 54%, freshness 8%.
Popularity78%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Digitized Creativity trend
5 featured examples from Jul 20, 2015 to Jan 27, 2016CategoryLife-Stages
Kids' Educational eWriters
Boogie Boards Teach Kids to Write and Count with Digital Tracing
Boogie Boards cater to the education technology industry by offering a digital tracing solution specifically designed for kids.
CategoryLife-Stages
Augmented Coloring Books
'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
Augmented coloring books could disrupt the traditional toy and game industry, providing an interactive and exciting new experience for children.
CategoryLife-Stages
Colorful Play Tablets
Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color
Ewriters and future low-tech writing tablets could become the future of education, revolutionizing how students learn and take notes.
CategoryLife-Stages
Augmented Reality Coloring Books
Disney's New App Will Make a Child's Artwork 3D
Education technology companies can incorporate augmented reality into their products, such as coloring books, to enhance learning experiences.
CategoryLife-Stages
Imaginative Play Apps
IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection
Potential for furniture brands to team up with entertainment companies to create immersive play experiences for children.
