Aiming to strike a loving chord with consumers, brands adopt animal elements
Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Trend Themes
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Animal Branding Trend — Brands are adopting animals to convey a playful and innocent nature of the product and attract consumers.
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Illustrated Packaging — Illustrations are being used to entice consumers to buy products, through slick packaging that is simple and modern.
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Food Pairing Package Design — Visual guides on packaging show what meats pairs best with each spice and flavour, simplifying meal planning for the consumer.
Industry Implications
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Alcohol and Beverage Packaging Industry — Incorporating branding designs and illustration gives companies an opportunity to create buzz on top of a high-quality product.
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Food and Grocery Industry — Utilizing visual guides through packaging to simplify meal planning can set a product apart from competitors and attract health conscious and on-the-go consumers.
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Music Technology Industry — Designs that incorporate symbolism and easily recognizable visuals can contribute to a brand's recognition in the market.
