Category
Lifestyle
Assisted Choices
Trend cluster
Category
Animalistic
Package
Aiming to strike a loving chord with consumers, brands adopt animal elements.
3.5
Trend score
Trend
What is the Animalistic Package trend?
Animalistic Package: Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Trend themes
Themes within the Animalistic Package trend
Three behaviours holding the trend together01
Animal Branding Trend
Brands are adopting animals to convey a playful and innocent nature of the product and attract consumers.
02
Illustrated Packaging
Illustrations are being used to entice consumers to buy products, through slick packaging that is simple and modern.
03
Food Pairing Package Design
Visual guides on packaging show what meats pairs best with each spice and flavour, simplifying meal planning for the consumer.
Industry implications
What the Animalistic Package trend means for industry
Where the trend changes the playbookFor
Alcohol and Beverage Packaging Industry
Incorporating branding designs and illustration gives companies an opportunity to create buzz on top of a high-quality product.
For
Food and Grocery Industry
Utilizing visual guides through packaging to simplify meal planning can set a product apart from competitors and attract health conscious and on-the-go consumers.
For
Music Technology Industry
Designs that incorporate symbolism and easily recognizable visuals can contribute to a brand's recognition in the market.
Trend signals
Trend signals for Animalistic Package
Trend score 3.5 out of 10, from popularity 47%, activity 51%, freshness 8%.
Popularity47%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Animalistic Package trend
7 featured examples from Nov 20, 2013 to Aug 19, 2014CategoryLifestyle
Animal-Inspired Beer Branding
Bear Down Brewing Puts Forward a Rustic Look
Craft breweries can utilize animal-inspired and rustic designs to promote their unique flavors and stand out in a crowded market.
CategoryLife-Stages
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
The packaging industry could benefit from the trend of eco-friendly packaging, as companies explore new materials and designs to create sustainable milk cartons.
CategoryLifestyle
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
Disruptive innovation opportunity for breweries to create imaginative and character-driven branding that sets their products apart in the competitive beverage market.
CategoryMarketing
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
The use of pictogram branding and unique packaging design could differentiate CPG products on the shelf.
CategoryMarketing
Primate Species Tech Branding
Popclik Finds Inspiration from the Alouatta Species
Incorporating animal-inspired designs in the development of music technology products and accessories.
CategoryLifestyle
Animalistic Spice Packaging
These Spice Containers Suggest the Best Animal Meat Pairings
Opportunity to create innovative and functional packaging solutions that provide guidance for consumers to make meal prep easier.
CategoryLifestyle
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
Opportunities for alcohol manufacturers to differentiate their products through unique branding schemes that incorporate animations and industrial design elements.
