The packaging for Spices of Montreal's marinades come in animal-shaped spice containers that serve as a handy visual guide for what meats to pair with each spice mix package. Naturally, the spices in the chicken box are best for chicken, and the same goes for the pork and beef with the pig and cow-like packages.
Since each spice mix is a little bit different, this is also highlighted on the back of the boxes, where there is a recipe specific to each kind of meat. Rather than having to search for a specific recipe, or learn about what kind of spices play best with chicken, pork or beef, this packaging system by Packplay saves people from having to do excessive planning before making a meal.
Key Themes Behind This Trend
- Animal-shaped Food Packaging
- Opportunity to create unique and visually appealing packaging that provides guidance for pairing spices and seasoning with specific types of meat.
- Meat-specific Spice Mixes
- Opportunity to create specialized spice mixes tailored to the taste profile of different types of meat, as well as dietary considerations.
- Simplicity in Meal Preparation
- Opportunity to create packaging that simplifies meal preparation and alleviates the need for excessive recipe research.
Where This Applies
- Food Packaging Industry
- Opportunity to create innovative and functional packaging solutions that provide guidance for consumers to make meal prep easier.
- Meat and Poultry Industry
- Opportunity to create specialized spice blends that enhance the flavor and appeal of different types of meat products.
- Spice and Seasoning Industry
- Opportunity to develop and market specialized spice mixes geared towards particular types of meat and corresponding dietary preferences.
