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Combining a fascination with pop culture (especially emergent design and marketing trends) with all things eco, I'm striving to find ways of making green culturally relevant, taking it out of the domain of affluent soccer moms and baby boomers and into the hands of urban creatives. I used to be an architect of buildings, then an architect of websites and social media campaigns, and now just a plain old writer. Past projects include filmtvmarket.com, greenmatrix.net, evo.com, voozoo (facebook application), whocontrolstheworld.com.