Usually marketing trends do very little to inspire hope in humanity, but the macro-trend of cause marketing is one that is really making a difference. American Express has been particularly brilliant at linking philanthropic causes with their credit cards (like the Red card). But now they have taken charitable giving online. A new project called The Members Project allows users to chose from a gallery of wonderful nonprofit charities in 5 categories -- Arts & Culture, Community Development, Education, Environment & Wildlife, and Health. The top 25 most nominated charities will receive several million dollars in much-needed funding.
You only have 6 more days to vote on your favorite! So do it today by going to the Members Project website. There are a lot of great causes to chose from but my favorite is ARC - the African Rainforest Conservancy. They have been working for decades to preserve the most bio-diverse region on Earth by supporting local villagers in creating sustainable businesses that protect the precious rainforest while providing a means for new economic growth. They are underfunded and have a lot of work to do so I encourage you to nominate them here.
You can visit the ARC website to learn more.
Consumer Directed Philanthropy
More Stats +/-
Top 100 Cosmetic Trends in May
Oversized Superhero Figurines
Environmentalist Child Camps
Stable Vitamin C Serums
Solid Wood Furniture Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Amex Members Project
- By: karl burkartAug 14, 2008