With all the "be green" marketing that's out there, it is nice to know some people are getting more creative in communicating their environmental messages. The people at Flow Creative, came up with a super cute mascot for tree planting, the Treeless Squirrel.
In the tradition of Smokey the Bear and Woodsy the Owl, Treeless Squirrel characterizes the need for us to become more aware about our impacts on the environment. Unlike those classic characters, our Squirrel has got a back story.
In the beautifully shot film, we see the Treeless Squirrel down on his luck. Homeless, he goes door to door looking for a place to stay. He finds a roommate situation, but alas, squirrels and people aren’t the best cohabitators. Treeless Squirrel is back on the streets with the message, “Plant Trees Please.”
Why This Trend Is Growing
- Eco-mascots
- More brands and organizations could create lovable and creative characters to promote environmental messages.
- Compelling Environmental Storytelling
- Using storytelling to engage audiences is a growing trend in promoting environmental behaviors.
- Humorous Environmental Campaigns
- Humor could be used as an effective approach to delivering environmental messages to a wider audience.
Industries Being Reshaped
- Marketing and Advertising
- Using eco-mascots and storytelling in marketing materials could provide new opportunities to promote environmental messages.
- Entertainment
- Humorous environmental campaigns could lead to unique and engaging content for entertainment companies to create and market.
- Environmental Nonprofits
- Using compelling storytelling through the use of eco-mascots could improve outreach and fundraising efforts for environmental nonprofits.
