Sticky Modern Marketing Technique
karl burkart — August 9, 2008 — Marketing
References: theycallmeal.wordpress
Normally, the first lesson every online marketing director is taught is keep your URL's as short as possible. 3-letter URL's are worth gold (selling for $200,000 and up). Some 5 letter URL's can go for the same now, given the fact that just about every URL under 6 letters is taken! So now a new trend has emerged that goes the opposite direction -- "Catch Phrase" URL's and I expect we will see a LOT more of them.
You're starting to see them in viral marketing campaigns like this one, reported by the LA weekly, which exposed a hidden Scientology conspiracy using the catchy URL www.operationsnowwhite.com. I don't know much about Scientology (except that I like Beck) but this catchy phrase certainly did the trick. The URL stuck in my head, and just about the first thing I did when I got home was to type it in. Subsequently, I spent WAY too much time reading about Scientology.
So the lesson of the story, Catch Phrase URL's work! I decided to search for more and found this post by investigative blogger Cyndi Waite.
Here are some of her discoveries:
Strangely, the first thing this URL makes me want to do is go waste some...
www.pointlesswasteoftime.com
A rare glimmer of humor in the otherwise somber global warming debate:
www.itsgettinghotinhere.org
A yes the good ol' 90's!
www.smellsliketeenspirit.com
This makes me feel all glowy inside:
www.sunshineandhappiness.com
Ok its dirty so don't click on it unless you're over 18:
www.whosyourdaddy.com
I don't know about you, but this sounds like a great idea for a new social network:
www.soyouwanna.com
Cooking advice anyone?
www.passthesalt.com
Lastly the most mysterious and spooky. Check it out...this site raises some REALLY important questions:
www.whocontrolstheworld.com
If you find any more add them to the comments! and also check out my related post on utterly embarrassing URL's.
You're starting to see them in viral marketing campaigns like this one, reported by the LA weekly, which exposed a hidden Scientology conspiracy using the catchy URL www.operationsnowwhite.com. I don't know much about Scientology (except that I like Beck) but this catchy phrase certainly did the trick. The URL stuck in my head, and just about the first thing I did when I got home was to type it in. Subsequently, I spent WAY too much time reading about Scientology.
So the lesson of the story, Catch Phrase URL's work! I decided to search for more and found this post by investigative blogger Cyndi Waite.
Here are some of her discoveries:
Strangely, the first thing this URL makes me want to do is go waste some...
www.pointlesswasteoftime.com
A rare glimmer of humor in the otherwise somber global warming debate:
www.itsgettinghotinhere.org
A yes the good ol' 90's!
www.smellsliketeenspirit.com
This makes me feel all glowy inside:
www.sunshineandhappiness.com
Ok its dirty so don't click on it unless you're over 18:
www.whosyourdaddy.com
I don't know about you, but this sounds like a great idea for a new social network:
www.soyouwanna.com
Cooking advice anyone?
www.passthesalt.com
Lastly the most mysterious and spooky. Check it out...this site raises some REALLY important questions:
www.whocontrolstheworld.com
If you find any more add them to the comments! and also check out my related post on utterly embarrassing URL's.
Trend Themes
1. Catch Phrase Urls - Opportunity for businesses to create memorable and attention-grabbing URLs that stick in consumers' minds.
2. Viral Marketing Campaigns - Opportunity to use catchy URLs as part of viral marketing campaigns to generate buzz and attract attention.
3. Unique and Memorable Branding - Opportunity for businesses to stand out and create a strong brand identity through the use of catchy URLs.
Industry Implications
1. Online Marketing - Opportunity for online marketing professionals to explore new strategies and techniques in creating catchy URLs.
2. Viral Advertising - Opportunity for advertisers to leverage catchy URLs to create viral marketing campaigns and increase brand exposure.
3. Branding and Design - Opportunity for businesses in the branding and design industry to create unique and memorable URLs for their clients.
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