Vintage branding is a great way to differentiate a product from the herd of modern looking and over-the-top packaging found on the shelf. It has a quaint and minimalist appeal that many customers gravitate towards. There are too many branding techniques that focus on trying to be in your face -- sometimes it's good to gently tell customers of your presence.
There is also the fact that this type of branding creates a familiarity with the older generations. For most people, nostalgia is a pleasant thing and capitalizing on this premise can be very advantageous. In addition, younger generations will recognize vintage branding from television and movies set in the past and will get really excited about seeing it in stores or in ads.
45 Examples of Vintage Branding
45
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
44
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
43
Elaborate Swing-Type Stoppers
Limon y Sal Packaging Engages with Color and a Complex Tactile Cap
42
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
41
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
40
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
39
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
38
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
37
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
36
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
35
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
34
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
33
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
32
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
31
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
30
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
29
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
28
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
27
Prohibition-Themed Branding
Mike L Perry Creates Identity for Speakeasy Wine
26
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
25
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
24
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
23
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
22
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
21
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
20
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
19
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
18
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
17
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
16
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
15
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
14
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
13
Whimsical Throwback Branding
The 'Cool Culinaria' Blog Collects Old Diner Graphics
12
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
11
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
10
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
9
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
8
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
7
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
6
Gold Geometric Packaging
The Hilliard's Beer Can by Mint Agency is Refreshing
5
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
4
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
3
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
2
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Vintage-Style Timepiece Collections
The Casio Vintage A100 Series Watches Come in Four Finishes
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Elevated Overzied Sunglasses
Giant Vintage Unveils the New Luxe Collection
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Old-Fashioned Cartoon Cereal Tins
This Mickey Mouse-Themed Collector’s Metal Tin is Collectible
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Retro Phone-Inspired Label Makers
102 Design Lab Presents the Vintage Phone Labeling Machine
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Retro Ashtray Sets
Bogart's Little Orange Ashtray Set is Cute and Eye-catching
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule