Vintage branding is a great way to differentiate a product from the herd of modern looking and over-the-top packaging found on the shelf. It has a quaint and minimalist appeal that many customers gravitate towards. There are too many branding techniques that focus on trying to be in your face -- sometimes it's good to gently tell customers of your presence.
There is also the fact that this type of branding creates a familiarity with the older generations. For most people, nostalgia is a pleasant thing and capitalizing on this premise can be very advantageous. In addition, younger generations will recognize vintage branding from television and movies set in the past and will get really excited about seeing it in stores or in ads.
45 Examples of Vintage Branding
45
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
44
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
43
Elaborate Swing-Type Stoppers
Limon y Sal Packaging Engages with Color and a Complex Tactile Cap
42
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
41
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
40
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
39
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
38
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
37
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
36
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
35
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
34
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
33
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
32
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
31
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
30
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
29
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
28
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
27
Prohibition-Themed Branding
Mike L Perry Creates Identity for Speakeasy Wine
26
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
25
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
24
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
23
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
22
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
21
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
20
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
19
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
18
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
17
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
16
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
15
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
14
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
13
Whimsical Throwback Branding
The 'Cool Culinaria' Blog Collects Old Diner Graphics
12
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
11
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
10
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
9
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
8
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
7
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
6
Gold Geometric Packaging
The Hilliard's Beer Can by Mint Agency is Refreshing
5
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
4
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
3
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
2
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Related Ideas
Fashion House Monogram-Celebrating Campaigns
Louis Vuitton Marks 130 Years of Its Monogram
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Legacy-Themed Brand Films
ALDO Celebrates 53 Years with the 'ALDO Archive' Short Film
Retro Gaming Controllers
Hyperkin Partners with ModRetro for M64-Compatible Designs
Fashion-Forward Archiving Initiatives
Banana Republic Archive Spans the 70s Through the 90s
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Vintage-Inspired Apparel Capsules
Reebok x Kodak Capture Nostalgia With a Fresh Capsule Collection
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Sleek Tequila Bottles
Leyenda 1925 Has Entered the Luxury Spirits Market with a Tequila Collection
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Vintage Band T-Shirt Capsule
Levi's Launches a Joint Sonic Youth Band Tee Collection
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Nostalgic Soda Flavors
Diet Coke Brings Back Its Retro Lime Flavor Nationwide
Photography-Inspired Vintage Capsules
The Reebok x Kodak Capsule Collection Reimagines 90s Culture
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Heritage-Driven Chocolate Branding
The New GODIVA Brand Identity is Launching Now
Retro Phone Experiences
Brick 1100 Recreates Classic Mobile Simplicity On Modern Smartphones
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Co-Branded Nostalgic Summer Collections
Canada Dry and Roots Have Partnered on a New Release
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Heritage-Inspired Eyewear Designs
The Linda Farrow Iconic Collection is Retro and Chic
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Soda Vintage Sneakers
The Coca-Cola x Adidas Originals Superstar II Japan Includes Retro Details
Underground Culture-Inspired Collabs
Vintage Culture x Von Dutch Loves Debut a Capsule Collection
Retro-Inspired Functional Seltzers
Wavy Daze is Experiencing Substantial Growth
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Revived Ginger Beer Refreshments
Old Jamaica Ginger Beer is Back with New Flavors and Branding
Vintage Auto-Inspired Bag Collections
JanSport Debuts a New Product Line Called the Clutch Series
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Clean‑Label Soda Strategies
Nixie Launches Direct‑Store‑Delivery And Four‑Pack Format
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Flagship Private Label Redesigns
Walmart Great Value Was Redesigned to Meet Changing Needs
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Heritage Brand Updates
Lipton's Comprehensive Brand Transformation Marks a Significant Evolution
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Modernized Cookware Rebranding Initiatives
Lagostina is Updating Its Brand Identity
Legacy-Honoring Ice Cream Branding
The New Graeter’s Ice Cream Branding is Arriving This Holiday
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Modernized Vintage Summer Frames
Eyebuydirect Introduces its 'Vintage Soul Collection'
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Online Vintage-Focused Storefronts
Pacsun and SPRINGY Debut the PS Vintage Platform
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Minimalist Glassware Capsules
Larder & Vine Presents a Thoughtful Approach to Everyday Drinkware
Ornate 1800s-Inspired Bourbon Decanters
Yellowstone Bourbon Has Introduced Recollection Bourbon
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Archive Graphic Tees
Dover Street Market x Nike Launch Vintage Graphic Tees Collection
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Retro Music Platforms
Retro Play Streams Pre-2011 Music Videos With Curated Playback
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Retro Snack Cake Campaigns
Vachon's Rosettes Campaign Stirs Nostalgia in Gen X and Millennials
Balkan-Inspired Distillery Experiences
Vetus Distillery Boasts Unique Spirit Expressions
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Tequila Rebranding Initiatives
Anteel Tequila Has Unveiled a Comprehensive Rebrand
Entertainment Venue-Branded Retro Merchandise
Dave & Buster's Debuts a Limited-Edition Capsule
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Vintage-Inspired Cocktail Menus
La Petite Maison's Déjà Vu Cocktail Menu Revives Decades Past
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Instant Branding Tools
Brandest Provides Exclusive Ready-Made Logos And Domains For Fast Launches
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Analog Photo Simulators
Vint Brings Legendary Film Stocks To Life In Real-Time For Photographers
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging