Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong -- both positive and negative -- associations with a person, place or thing. This cluster of scentvertising innovations examines some of the cutting edge ways businesses are tapping into our powerful sense of smell to win over customers.
Implications - Businesses that integrate different components of iconic pop culture personalities or concepts into the advertisement and promotion of their products will likely appeal to a wide audience. Consumers will be drawn in based on feelings of familiarity. Businesses that employ these tactics will benefit in large ways.
65 Scentvertising Innovations
65
Smell Phones
Sony's Scented DoCoMo SO703i
64
Menthol Scented Kleenex with Custom Boxes
Puffs Plus with Vicks
63
Scentvertising
The New Bus Stops
62
Scentvertising
Top 10 Scent Marketing Campaigns
61
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
60
Scentvertising
Eau de Marijuana in Rolling Stone?
59
Scented Suits
Bacon Tuxedo
58
Aromatic Laptops
Asus F6 Scented Notebooks
57
USB Aroma Therapy
56
Scentvertising For Kicks
Reebock Teams With Kool Aid
55
Hotel Scentvertising
Scent Marketing at the Holiday Inn
54
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
53
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
52
Laugh-And-Sniff Cards
What Earl Really Smells Like
51
Scentvertising Part 3
Laugh and Sniff Ads
50
Science of Scent Marketing
Olfactory Packaging
49
Scented Toilet Paper
Christmas TP Smells like Cookies
48
Perfumed Ink
Montblanc Scented Love Letter Ink
47
Scented Earrings
Bloom
46
Aromatherapy Via Earphones
Sweet Honey MP3
45
Caveman Scentvertising
Lynx 'Instinct' Ad Captures Prehistoric Women on the Prowl
44
Watch-Scented Fragrances
Nooka Makes Perfume That Smells Like Their Watches
43
Aromatherapy Wall Paints
Auro Soma
42
Scent Marketing
Cake Scented Newspaper
41
Cookies Sell Homes
Real Estate Scent Marketing
40
Coffee Cup Mouths
Yawning Aroma Coffee Ads
39
Aromotherapy Interventions
Brutally Honest Scented Candles
38
Scented USB Drives
Jean Paul Gaultier's 'Le Male' Key Makes Your Workstation Smell Nice
37
Scent Marketing Hits Tokyo
NTT Digital Aromatic Signs
36
USB Potpourri
Instant Aroma For Geeky Travellers
35
Hotel Scentvertising Part II
Engage Your Guests' Noses
34
Scratch & Sniff Wallpaper
Fruit Cocktail is Neat & Ethical
33
Aromatherapy Fragrant Pencil Lead
Ain Supplio Boosts Your Mind
32
Time-Controlled Aromatherapy
Aroma Waker
31
Aromatic Authorities
Ahmadabad Police Ordered to Implement Sweet Smells
30
Scented Snail Mail
Brand Sense Teams With Royal Mail
29
Scented Nail Polish
Revlon Releases ‘Fruitful Temptations' Lacquer Line
28
Chemical-Free Pet Grooming
'Aroma Paws' Luxury Shampoo and Lifestyle Products for Dogs
27
Aroma Jockeying
ODO7 Gives Off Different Smells at Night Clubs For A Scentual Atmosphere
26
Automotive Aromatherapy
Nissan Develops 'Forest AC' Air-Conditioning System
25
Bullet-Shaped Scent Diffusers
The Aromax Looks Like a Lethal Weapon
24
Scented Playgrounds
Ernesto Neto Delves Into Childhood Imagination with His Art
23
Scented Downloads
Mobile Fragrance Communications
22
Scented Movies
Smellit Incorporates The Sense Of Smell Into Home Entertainment
21
Aromatherapy for Animals
Pepper and Tanky's Dog Perfume Sweetens Pooch Pheromones
20
Cuddly Aromatherapy
Hot Hugs Plushies Soothe Kids with Lavender and Chamomile
19
Scented Jigsaw Puzzles
'Duft' Puzzles by Lupu Challenge All of Your Senses
18
Canned Aromatherapy
Air Box
17
Microwaveable Aromatherapy Slippers
'Foot Cozy' Heated Slippers Emit Sweet Fragrances
16
Interactive Aromatic Art
Spicy Lycra Socks Hang 'While Nothing Happens' in Italy
15
Cherry Scented Smoke Guns
The ‘Zero Fog Blaster' Rings Up a Big Boy Hit
14
Candy-Scented Soap
Lather Up With ‘Confection Soap' Sweet Sudsy Body Treats
13
Aromatherapy Alarms
Introducing the 'Fragrance Releasing Talking Cat Alarm Clock'
12
Confection Scented Candles
Hershey's Syrup Chocolate Candle Smells Like Childhood
11
Liquor Lighting
Beer-Scented Candles Will Make You Drunk off Aroma
10
Scented Fire Alarms for Deaf
Alarm Sprays Canned Wasabi
9
Scented USBs 2
5 Scent Flash Drives
8
Techy Way to Remain Centered
USB Aromatherapy
7
Customized Scentvertising
Nose Knows Consulting
6
Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
5
Scentvertising
Canadian Tire Ads Let You 'Smell the Spring'
4
Scented Lights
The O! Cap Emits Colour and Fragrance... and Looks Like Pacman!
3
Wine Aroma Kits
Train Your Nose For Wine Tasting
2
Scented Pencils
‘Smencils' Give You an Unexpected Treat When You Sketch
1
Flammable Pop Art
Scented Candles by Keith Haring for Nuit Blanche
Related Ideas
Political Manicures
Beyonce Has Obama Fingernails in V Magazine
Doggie Beer? Love Hotels for Dogs? (HD Launch)
Humanizing Pets
Caffeinated Soap Bars
Shower Shock
Multi-Sensory Remote Communication
Nokia Scentsory Phone
Breast Milk Soap
DIY Beauty Products
12 Sexist Axe Advertisements
Top 14 Laptop Bags & Sleeves + Llyod Tote
37 Ways to Use Scentvertising
The Scentsational Power of Targeting the Olfactory Senses
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
Comics to Promote Coffee
Burger King Joe
42 Innovations in Beer
From Bottle Launchers to Vitamin-Enhanced Brew
35 Luxuries For Dogs
32 Hot Candle Innovations
40 Unusual Scented Items
From Aromatherapy Laptops to Scent-sational Accessories
17 Unusual Perfume Smells & Packagings
From BK Cologne to Crude Oil, Sweat & Sushi Fragrances
43 Smelly Innovations
From Stinky Socks to Perfumed Pillows
Wind-Up Promotional Toys
McDonald's Cranks it Up for Coffee
Fantasy-Filled Architecture
Dalki Theme Park Encourages Creativity in Children
Brass Knuckle Cups (Part III)
Punch Coffee Mug
War-Themed Restaurants
"Buns and Guns" in Beirut
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
Top 8 Axe/Lynx Ads + Lynx Effect
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
Soap Police
Sexy Lynxx LASS Squad Ad
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
Public Advertising Anarchy
New York Street Advertising Takeover Axes 120 Billboards
Rocker Chic Matte Nail Polish
KO Flatte by Knock Out Cosmetics For Girlie Goth Nails
Pencil & Paper Graffiti
New Banksy Drawings Released
Anatomical Broken Hearts
Kristin Kaplowitz's Sharpie and Colored Pencil Drawings Are Amazing
Heartbeat-Controlled Gadgets
Heart-Beans Coffee Grinder
Velvet Gentleman's Slippers
Shipton & Heneage Kicks Are Pharrell-Approved
18 Fun Puzzles and Puzzle Inspirations
Disappearing Dye Fragrances
Wode 'Paint' for Boudicca
Snakeskin Leather Laptop Bag with Vibrant Satin Lining
Violet May
Eau Couture
Evian Teams With Jean Paul Gaultier
Self-Sharpening Pencils
The Uni-ball Kuru Toga Rotates Lead Automatically
Co-Branding Parodies
Danger Maiden Productions Mocks Star Wars and Axe
Potato Gun Contests
Spud-Launching Science
Rhinestone Manicures
Prada Shows Off Rhinestone-Stone Encrusted Fingernails
USB Keys
Tech-Savvy Keyring Storage From LaCie & 5.5 Designers
Laser Toy Weapons
The Silver Wolf Full Metal Rubber Band Gun
Edible Cartoons
‘Where the Wild Things Are' Bento Box Celebrates the Children's
Cheeky Pacman Headgear
Geeky Girls in i-D Magazine's 'Everywhere Kiss Me' Editorial
Build Your Own Bag
Design A Timbuk2 Eco-Tote or Laptop Bag
High Fashion Cartoons
Pacman and Mickey Mouse on London and Madrid Fashion Week Runways
Ergonomically Shaped Chocolate
Hershey Bliss
Fashion Raingear
Jean Paul Gaultier Umbrellas
Recycling Gives Back
Laptop Sleeve & Bag From Recycled Bottles
17 Crazy Candles
From Hand Gesture Candles to High Tech Wax Creations
Swirling Sculptured Playgrounds
Caracool Slides Children to Spiraling Wonderland
Picturesque Print Watches
Nooka Releases New Line of Funky Timepieces
Mac Condoms
Signature Suits Laptop Cases
Living Pencils
Creepy SCADshorts Depicts a Draw-Your-Own Version of a Magic Genie
Cake Kits for Dogs
'Puppy Cakes' Boxed Mixes for DIY Canine Celebrations
Aromatherapy Via Earphones
Sweet Honey MP3
Virtual Architecture Puzzles
Online Learning Game Rebuilds Historical Sites
Cutting-Edge Old Clocks
Fred Niell's Indicator-6 Nixie Clock Blends Retro & Nouveau
Battling Babe Magnets
Print Ads Show Shirtless Men Before and After the Axe Effect
Aromatherapy Wall Paints
Auro Soma
Toys to Teach Kids About the Ecosystem
Food Chain Friends
Bamboo Laptop
Asus EcoBook
Gadget Waterproofing
'Golden Shellback Coating' Waterproofs Cellphones, iPods & Laptops
Aromotherapy Interventions
Brutally Honest Scented Candles
Cardboard Skull Puzzles
Limited-Edition Macabre Recycled Decor (UPDATE)
Pouring Polish in the Street
Rimmel Quick Dry Nail Polish Campaign
Gothic Scents
Black Phoenix Alchemy Lab Creates Dark-Sided Perfumes
Faux Vintage USBs
Ornate Memory Sticks Mimic Victorian Era Keys
Guns as Ubiquitous Accessories
Open Carry Movement
Aged Whiskey Cologne
Thierry Mugler's Intoxicating ‘A*MEN Pure Malt' Scent
USB Potpourri
Instant Aroma For Geeky Travellers
Canine Haute Couture – 'Roberto Cavalli Pets' Is The Latest in Designer Doggy Style
'Roberto Cavalli Pets' Is The Latest in Designer Doggy Style
Multi-Functional Mood Candles
Afterglow Massage Candles Use Body-Friendly Wax
20 Aromatherapy Products
From Aromatic Alarms to Scented Slippers
Time-Controlled Aromatherapy
Aroma Waker
Microbrewery Explosions
Ascend to Beervana in Portland, Oregon
Novelty Badass Cups
The Gun Mug
Sci-Fi Scents
"Star Trek" Cologne Lets You Smell Like a Vulcan
Mathematical Clocks
Time-Tellers That are Perfect for Geeks
100-Year Clocks
'Time in Six Parts' Takes 100 Years to Complete a Full Rotation
Cutting-Edge Retro Clocks
Roberts Ecologic 6 DAB Clock Radio Blends Old & New
Daring Fingernails
Hot Tip For Your Tips: Go Bold With Dark Shades or Vibrant Brights
14 Scentsational Aromatherapy Gadgets
Movie-Inspired Fragrances
‘Sex Panther Cologne' from ‘Anchorman' Becomes R
Web-Integrated Toys for Kids
The Jewel Pets
Aroma Jockeying
ODO7 Gives Off Different Smells at Night Clubs For A Scentual Atmosphere
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
Jelly Landmarks
Deliously Creative International Sculptures by the Jelly Mongers (UPDATE)
Punctual Pendulums
The NeverLate Alarm Clock Promptly Kick-Starts Your Day
Handmade Histori-Clocks
Vacheron Constantine's Final Les Masque Collection Bridges the Past
Live-Action Classic Video Games
Pac-Man The Movie
Vinyl Clocks
Like Minded Studios' ‘Record Time Clocks' Make Punctuality Cool
Gaming Pillows
Pac-Man Pillows Represent Your Addictions
Time-Telling Furniture
The Multifunctional Clock Shelf Helps You Keep Time and Order
Clock Creatures
Eric Frietas Designs Complex Wall Clocks
Designer Vitamins for Pets
Vetraceuticals Are Like Anti-Aging Pills for Canines
Cuddly Aromatherapy
Hot Hugs Plushies Soothe Kids with Lavender and Chamomile
Land of Chocolate
Hershey's Pure Campaign
Organic Dog Treats
Holistic Gifts by Great Life Performance Pet Products for Canine Companions
Candy For Beer Lovers
'Beer Drops' Fail Taste-Test By Brewski Connoisseurs
Canned Aromatherapy
Air Box
Gemstone Exfoliants
Amethyst Stone Soaps
Candles that Burn at Both Ends
‘Candle by the Hour' Will Cause Your Girl to Melt
Peculiar Product Scents
Hotwick Urinal Cake Candle
Geeky Hygiene Products
ICQ Toothpaste & Gmail Soap
Subatomic Stuffed Toys
'Particle Zoo' Plushies
Arcade-Inspired Furniture
Qayot Pacman Seating
Interactive Musical Pencils
Drawdio Turns Doodles Into Sound
Home Burning Pods
Vauni Globe Fireplace Looks Like Pacman But Is Anything But Geeky
Diamond Dust-Infused Fragrances
Agent Provocateur's Dazzling New Scent
Perfect Manicure Protection
Slip-On Nail Shields Prevent Smudges
Cherry Scented Smoke Guns
The ‘Zero Fog Blaster' Rings Up a Big Boy Hit
First Aid Kits for Pets
Sunny-Dog Ink Ensures Your Canine Companion is Always Covered
DIY Persian Rugs
The Recyclable Puzzleperser
Cheery Lighting for Children
Beach Ball Lamps by Toby Sanders Channel Summer Year-Round
Home Vaults Made of Toys
The DIY LEGO Safe
Gameboy Plushies
Felt Cushions by CloudSparrow
Aromatherapy Alarms
Introducing the 'Fragrance Releasing Talking Cat Alarm Clock'
Confection Scented Candles
Hershey's Syrup Chocolate Candle Smells Like Childhood
12 Soaps That Make Washing Fun
Heart Monitoring Computer Mice
Asus US Vito W1
Playground-Inspired Seating
The Swing Bench Lets Adults Play Like Children Again
Breath Mints for Pets
DogToids and CatToids Freshen Foul Feline and Canine Mouths
Eco-Friendly Breweries
Sierra Nevada to Turn Beer Waste Into Ethanol With the Efuel100 Micro Fuele
Retro Arcade Nightlights
Fend Off Your Nightmares With Help From Pacman's Enemy
Fragrance Wines
Mixed Wine Drinks by Wine Scent
Noodle Candles
Strange Designs by Kwangho Lee
Strange Spray Scents
‘Smell of Books' Aerosol Simulates Scent of New Manuscripts
Candles Go Hi-Tech
Bi-Color LED Candles Blow On and Off
Scented Pencils
‘Smencils' Give You an Unexpected Treat When You Sketch
Pre-Chewed Pencils
Inspiration from Other People's Teeth
Flammable Pop Art
Scented Candles by Keith Haring for Nuit Blanche