The Dollar General True Living Air Care Collection Has 12 Scents
Michael Hemsworth — February 18, 2026 — Lifestyle
References: drugstorenews
The Dollar General True Living Air Care collection has been unveiled by the discount retailer as a series of home scent products perfect for helping consumers to aromatically enhance their living space in a cost-conscious way.
The product range features 12 trend-driven scent options that were developed with consumer feedback in mind and come in more than 30 item varieties. This includes candles, wax melts, fabric refresher sprays, air freshener sprays and more, which are each priced at $5 or less to maximize value.
Vice President and Division Merchandise Manager of Cleaning, Paper and Pet Jenny O'Neill spoke on the Dollar General True Living Air Care collection saying, "Our customers want long-lasting fragrance options at price points that fit their everyday budgets. Our new True Living air care line delivers on that desire with beautiful scents, thoughtful elevated packaging and in a variety of forms—all for $5 and under."
The product range features 12 trend-driven scent options that were developed with consumer feedback in mind and come in more than 30 item varieties. This includes candles, wax melts, fabric refresher sprays, air freshener sprays and more, which are each priced at $5 or less to maximize value.
Vice President and Division Merchandise Manager of Cleaning, Paper and Pet Jenny O'Neill spoke on the Dollar General True Living Air Care collection saying, "Our customers want long-lasting fragrance options at price points that fit their everyday budgets. Our new True Living air care line delivers on that desire with beautiful scents, thoughtful elevated packaging and in a variety of forms—all for $5 and under."
Trend Themes
1. Affordable Aromatics - Growing consumer demand for sub-$5 scent products is enabling price-driven formulation and packaging innovations that challenge premium brand assumptions.
2. Multi-format Fragrance Lines - The convergence of candles, sprays, wax melts and fabric refreshers within a single collection is opening possibilities for modular scent systems and cross-format scent consistency.
3. Consumer-driven Scent Design - Data-informed development based on shopper feedback is driving highly targeted scent assortments that align closely with regional and demographic preferences.
Industry Implications
1. Discount Retail - An emphasis on value-led home fragrance assortments positions discount chains to reshape private-label expectations through scale-driven sourcing and rapid assortment turnover.
2. Home Fragrance Manufacturing - Manufacturers focused on low-cost aromatics are exploring concentrated formulations, novel carriers and sustainable raw-material substitutions to maintain scent performance at lower price points.
3. Consumer Packaged Goods Private Label - Private-label CPG players are leveraging streamlined product development and localized flavor-scent profiling to offer high-perceived-value alternatives to established brands.
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