These examples of ingredient-revealing packaging range from narrative gin labels to pasta boxes that boast transparent elements. Standouts include NICE Mint's illustrated bottle concept -- each bottle reveals the organic fruit inside with color-coded labels -- as well as Twinings' recent re-branding effort which aims to redefine the brand's image as one that is more health and wellness-focused.
By embracing a more honest approach to marketing, both established and independent brands are looking to target consumers who value quality and authenticity. These ingredient-revealing packaging examples do just that by spotlighting fresh and local ingredients with the help of strategic design details and eye-catching labels.
Whether relying on ingredient illustrations, bold typography or modern packaging, food and beverage brands are adopting a transparent marketing model in an effort to appeal to a more conscious, Millennial consumer.
28 Ingredient-Revealing Packaging Examples
27
Luxury Chocolate Rebranding
The Godiva Chocolate Brand is Taking on a New Image
26
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
25
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
24
Artisanal Local Ingredient Dips
'Double Dips' are Made with Ingredients Sourced from the Community
23
Bespoke Illustration Tea Packaging
These Twinings Healthy Teas Feature Experiential Imagery
22
Artisanal Popsicle Packaging
The Ice Kitchen Popsicles Come in Beautiful Single-serve Packets
21
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
20
Lightweight Baby Food Packaging
The Lovemade Organic Baby Food Pots are Crafted without Glass
19
Typographical Travel Snack Packaging
The Snack Smart Co. Snacks are Packed with Nuts and Seeds
18
Transparent Smoothie Branding
'Innocent' Now Sells Its Smoothies in Clear PET Bottles
17
Personified Pasta Packaging
The Delysoy Pasta Boxes Turn the Soybean Pasta into Funky Hair Styles
16
Frozen Fruit Smoothie Kits
The 'SER!OUS' Smoothies Packaging is Focused on Convenience
15
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
14
Botanical Cocktail Syrups
Cahoots Cocktail Co. Adds Flavor to Alcoholic Drinks
13
Doodled Juice Branding
Raw Blend Offers Convenient Packaging for its Nutritious Smoothies
12
Premium Pasta Sauce Ranges
The Classico Riserva Line Emphasizes Simple, All-Natural Ingredients
11
Metabolism-Boosting Energy Drinks
These Carbonated Energy Drinks are Aimed at Improving Fitness
10
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
9
Artisanal Deli-Inspired Packaging
These Hellmann's Salad Dressing Bottles Focus on Ingredients
8
Plant-Based Beverage Powders
Vega Greens Drink is Made with Organic Greens for Quick Consumption
7
Citrus-Infused Gin Blends
"ClemenGold Gin' Offers Both Classic and Fresh Flavors
6
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
5
Aromatic Gin Bottles
The Packaging for 'Persie Gin' Plays on the Interplay of Taste and Smell
4
Honest Nutrition Soup Packaging
The New Progresso Soup Can Labels Focus on Quality and Nutrition
3
Seasoned Pizza Bagels
Thomas' Newest Flavored Bagel is Made with Classic Pizza Seasonings
2
Greek Mythology Dairy Branding
The Polyphemus Greek Cheeses Have Unexpected Flavor Profiles
1
Backpack-Shaped Snack Branding
These Vegan and Raw Snacks are Packaged in Charming Boxes
Related Ideas
Color-Matching Ketchup Labels
The 'Label of Truth' Reveals the Authentic Color of Heinz
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Ready-to-Drink Clarified Cocktails
Myatt’s Fields Created an Invisible Cocktail Range
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Sharable Chocolate Packaging
Ferrero India Launches the New Pouch Packaging for Sharing Purposes
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Transparent Beauty Platforms
Clarins T.R.U.S.T. Brings Transparency to Cosmetics & Skincare
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Food-Grade rPET Packaging
These Novolex Recyclable Food Containers Have 10% Recycled Plastic
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Consumer-Driven Whey Solutions
These Arla Foods Ingredients Whey Concepts are for the US Market
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging