These rebranded business innovations range from upscale discount grocers to sensory liquor store concepts that use clever marketing tactics to elevate sales while enhancing shoppers' overall experience. Standouts include LCBO's in-store beer tasting station along with Rexall's in-store beauty bar. Both of the Canadian businesses are known as reliable retailers -- whether selling quality liquor products or fulfilling household or pharmaceutical needs. While LCBO's sensory retail activation promotes new beer varieties while spotlighting Toronto-based breweries, Rexall's in-house beauty bar promotes independent makeup brands while supporting Canadian businesses.
Additional rebranded business innovations include personalized taco rewards like those available on Taco Bell's ta.co platform. Appealing to Millennial audiences, the fast food chain offers customization and a gamified rewards model that is designed to mimic popular social media channels and chat apps.
Similarly, heritage clothing retailers like Lord & Taylor are targeting younger audiences with Millennial-focused sister brands while companies like grocer Loblaws are appealing to foodies with lifestyle platforms that feature inspirational and social media-themed components.
27 Rebranded Business Innovations
From Upscale Discount Grocers to Sensory Liquor Store Concepts:
Jana Pijak — Mar 18, 2016 — Marketing
27
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
26
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
25
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
24
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
23
Low-Cost Boutique Grocers
Daily Table Offers Healthy and Premium Food Items at Low Prices
22
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
21
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
20
Rapper-Selected Casualwear
The A$AP Rocky GUESS Collaboration Revisits 90s Styles and Silhouettes
19
Contemporary Fast Food Restaurants
This McDonald's Rotterdam Location Features a Modern Renovation
18
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
17
Rebranded Fast Food Campaigns
The KFC Brand Received a More Modern and Minimalist Design Makeover
16
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
15
Tourism-Boosting City Branding
Victoria's New Logo Makeover Encourages Tourism in Australia
14
Rebranded Luxury Marketing
Valentino Enlists Terry Richardson to Capture Its Sneakers Campaign.
13
Dynamic Juice Rebranding
This Juice Carton Packaging and Brand Was Given a Complete Overhaul
12
Revamped Candy Bars
The Take 5 Bar Has Been Rebranded to Appeal to Millennials
11
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
10
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
9
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
8
Activity-Focused Yogurt Branding
The 'Yop Fuels' Campaign Reinvents the Product for Generation Z
7
Rebranded Coffee Culture Magazines
Starbucks' '1912 Pike' Publication Teaches Readers About Beans
6
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
5
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
4
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
3
Artistic Credit Card Branding
These Creacarte Contest Entries Revamp Boring Bank Card Designs
2
Sustainable Seafood Rebrands
This New Brand Identity for Blue Circle Foods is Educational
1
Rebranded Chicken Colonels
A New KFC Colonel Starred in a Series of Short Ads
Related Ideas
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Small-Format Electronic Stores
Best Buy Canada to Operate 165 Small-Format Bell Canada Stores
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Neighborhood Retail Concepts
Hasty Market Launches a "Neighborhood" Retail Concept in Hamilton
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Grocer EV Charging Stations
Grocer Gelson’s and Rove Charging Team up For "ReCharge Stores"
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Pre-Distressed Collaborative Sneakers
Reebok LTD and MACHINE-A Dress Up the Club C LTD Shoes
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Playful Beverage Collaborations
Flow Beverage Corp. Joins Forces with Joyburst Beverages Inc.
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Canadian Eco Packaging Expansions
The Body Shop Recently Expanded its Refill Program to Canada
Same-Day Alcohol Delivery
DoorDash Canada Now Offers Delivery of LCBO Products for Ontarians
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Plant-Based Private Label Products
Open Nature Products are Arriving at Albertsons
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Exclusive Beauty Retail Partnerships
Kroger and MCoBeauty Partnered to Expand Beauty Offerings
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Stock Market-Themed Bars
At The Sauga Bar X-Change, Drink Prices Change Based on Real-Time Demand
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Regional Airport Retailers
Okanagan + Co at Kelowna International Airport Spotlights Local Goods
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Toronto-Based Food Emporiums
CF Toronto Eaton Centre to Welcome Queen's Cross
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Toronto Restaurant Expansions
Earls Yorkdale, the Newest Flagship Location, Now Open in Toronto
Premium QSR Coffee Products
The A&W Brew Bar Menu Now Features Several New Offerings
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Coffee-Inspired Ice Creams
Reborn Coffee's Created Frozen Treats Inspired by Mochas & Cold Brews
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta