Hockey culture and Toronto sensibilities are evoked in this new collection by Better™ Gift Shop. This fashion capsule is made in collaboration with Sherwood who "has supported the hockey community for nearly 75 years with high-quality equipment that celebrates the individual."
Hockey culture is definitely relevant to Canada and the City of Toronto as it is the most popular sport in the country. This contemporary capsule features two hockey jerseys and New Era caps, as well. Another source of inspiration for the collaborators was Toronto's Chinatown. Since this is the neighborhood in which Better™ Gift Shop resides, the brand decided to honor the community, calling out local favorites like the Kung Fu and Lion Dance Club, Hong Luck Kung Fu Club, and more.
Image Credit: Better™ Gift Shop, <a rel='nofollow' href='https://hypebeast.com/2023/4/better-gift-shop-sherwood-toronto-hockey-culture-collaboration-lookbook'>hypebeast</a>, <a rel='nofollow' href='https://www.bettergiftshop.com/collections/better-gift-shop-x-sherwood'>bettergiftshop</a>
What's Driving This Trend
- Hockey-inspired Fashion
- There is an opportunity to create more hockey culture-inspired fashion collections that pay homage to beloved sports and communities.
- Collaborative Collections
- More businesses can benefit from building collaborative collections with other well-known brands or organizations.
- Community-focused Products
- Creating products that pay tribute to the local communities in which brands are based or operate in can create deeper connections with customers.
Who This Affects Most
- Fashion
- The fashion industry can explore creating collections inspired by beloved sports or local communities.
- Sports Equipment
- There is an opportunity for sports equipment companies to create higher quality equipment that celebrates individuality and community involvement in sports.
- Retail
- Retail businesses can benefit from creating unique products that pay tribute to the communities or cultures in which they are based.
