These mermaid-inspired innovations show how prevalent this mythical creature has become in popular culture.
Often inspiring both fashion and visual art, the mermaid look involves ethereal style with seaside touches. Frequently used in fashion shoots to portray summer lines of clothing, the mermaid style is effective when it comes to showing innocence. Ariel, of 'Little Mermaid' fame, is a character who is often made part of such creations. The popularity of the Disney film paired with the iconic imagery that made the film so special lend a great source of inspiration to designers.
Mermaids, though non-existent, have a strong force of influence, from wedding dresses to pop culture art. It's hard to say whether the creature will ever truly come to life, but it's certain that the style of this legend is well and alive in the design world.
71 Mermaid-Inspired Innovations
70
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
69
Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model
68
Mermaid-Inspired Photography
Ocean Dreams by Leyla Ugarte Pays Tribute to the Late Jesus del Pozo
67
Chronologically Correct Royalty
Claire Hummel's Historically Correct Disney Princesses are Pretty
66
Photoreal Cartoon Princesses
Claire-Lena McKinley Takes Disney Characters to New Artistic Heights
65
Humanized Princess Portraits
The Jirka Vaatainen 'Real Life Disney Characters' are Surreal Snaps
64
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
63
Gothic Mermaids
The Startling Photography of Annie Bertram
62
True-to-Life Cartoons
Jace Wallace's Realistic Disney Princesses are Stunning
61
Pink-Haired Beach Campaigns
The Wildfox Summer Lookbook is Candy Colored
60
Dazzling Disney Tattoo Designs
Timothy John Shumate Illustrates Vibrant Princess Body Art
59
Latex Body Socks
Zentai-Inspired Fashion
58
Gothic Mermaid Editorials
The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross
57
Magical Princess Makeovers
Ida Mikkonen Assigns Hogwarts Attire to Famous Disney Females
56
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
55
Mermaid Bars
The Dive Bar Features a 40-Foot Fish Tank with Live Mermaids
54
Mythical Model Photography
Scout Management's 'Mermaid' Shoot is Ethereally Sublime
53
Platinum Blonde Mermaid Editorials
The Haute Living 'Le Petite Sirene' Stars Elena Potapova
52
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
51
Experimental Seaside Ensembles
The Vogue Japan 'The Mermaid's Holiday' Editorial is Mythical
50
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
49
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
48
Magnificent Mermaid Spreads
The Emily DiDonato Shoot Glistens with Liquid Luxury
47
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
46
Disney Dreams Portraits 4
Julianne Moore is Little Mermaid
45
Stained Glass Princesses
Mandie Manzano Beautifully Re-Imagines Disney Characters
44
From Amputee To Mermaid
A Tale Of A Tail
43
Mesmerizing Mermaid Fashion
The Schipper Arques Spring Summer Collection is Light and Airy
42
Footless Fashion Spreads
'Mermaids' from Alexey Novikov Features a Model with Hidden Feet
41
Custom Mermaid Tails
Mermagica Lets You Live Your Mermaid Dream
40
Summery Seaworthy Photoshoots
The Flare 'Into the Deep' Editorial Stars Meagan Callen
39
Fierce Fish Scale Fashions
The Beyond The Sea Flare Magazine Editorial is Couture-Clad
38
Captive Siren Editorials
The Tush Magazine Summer 2012 Photoshoot Stars a Steamy Iris Egbers
37
Aqua-Inspired Ruffled Tutus
Boudoir D'huitres Spring 2010 is Inspired by Jellyfish Tentacles
36
Dissecting Mermaids
The Anatomy of a Mermaid & Other Cryptids in Book Form
35
Mermaid Celebrity Shoots
The Charlize Theron Vogue Issue is Mesmerising
34
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
33
Sci-Fi Mermaids
Jasper Huang's Fashion Blends Fantasy With the Future
32
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
31
Mermaid Models
Pierre dal Corsa Shoots Blue and Glittery Beautiful Subjects
30
Revamped Iconic Cartoons
The Steampunk Disney Princesses Series Reimagines Classic Characters
29
Midas Touch Mermaid Shoots
Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee
28
Film Noir Parodies
Disney Princesses as Sin City Characters
27
Seaside Metallic Photoshoots
The Vogue Portugal 'Liga de Metal' Editorial Stars Katrin Thormann
26
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
25
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
24
Cross-Film Romances
Amanda Lynn Cook Re-Imagines Jack Sparrow and Ariel as Lovers
23
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
22
Sliced Mermaids
Creative Artistic Promotion for Rare Meat
21
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
20
Embracing Mythical Statues
The Giant Mermaid in Scotland Brings Myth Into Reality
19
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
18
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
17
Mermaid-Inspired Pictorials
Martyna Ziemska by Patricia Imbarus is Soft and Romantic
16
Glitterized Mermaid Faces
The Kym Ellery SS 2011 Collection Mixes the Mystical and the Tropical
15
Mythical Millinery Editorials
The FashionTrend Atlantis Spread is Hot
14
Newborn Mermaid Exhibits
Daniel Kyong Presents Aquatic Baby Sculptures at Moonshin Museum
13
Modern Mermaid Photography
The 'Living With a Handicap' Series by Lenka Klodova
12
Sculptural Metallic Fashion
Harper’s Bazaar Spain 'La Costa Brava' Stars a Racy Eniko Mihali
11
Mystifying Mermaid Art
The Camilla d'Errico Limited Edition Zebramilk Print is Captivating
10
OctoMermaid Illustrations
Diamante Murru's 'Abyss' Features Floating Females
9
Phones for Mermaids
The Star Fish Phone for Conversations Under the Sea
8
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
7
Million Dollar Mermaids
Mermaid Fever and $1m Reward Grips Israel
6
Mermaid-Like Celebrity Shoots
Marie Claire June 2010 Jennifer Lopez Spread Is Stunningly Alluring
5
Interactive Childhood Tales
The Little Mermaid iPad App is the Next Gen Bedtime Story
4
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
3
Mesmerizing Mermaid Editorials (UPDATE)
The Visionaire 61 Issue Shows Lady Gaga and Naomi Campbell
2
Mythical Decongestant Ads
The Sinomarin Campaign Illustrates its Legendary Use of Sea Water
1
Mermaid Water Aids
The Mechanical Dolphin Tail is for Scientific Swimming
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Celebratory Anime Shoes
The Sailor Moon Footwear from Mayla Has Ornate Aesthetics
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Unconventional Bridal Collections
LaPointe's Debut Bridal Collection is for the Cool Bride
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Rippling Aquatic Light Fixtures
The 'Pulse' Lights Mimic the Appearance of Movement on Water
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Shark-Inspired Streetwear Apparel
Doublet Launches a Cheeky Fashion Collection in 2023
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Coastline-Inspired Table Designs
The 'Marea' Low Table by Cristina Celestino Works in Several Ways
Ocean-Inspired Jewelry Lines
FTJCo Fine Jewellery Launches the Parliament Line
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Sustainable Deep Sea Sneakers
The New Nike Air Max Terascape Plus Sneakers Channel the Ocean
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Summer-Inspired High-End Jewelry
Erin Tracy Introduces the Sol Collection of Products
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Mermaid-Inspired Beach Houses
Booking.com's Under the Sea Stay Celebrates 'The Little Mermaid'
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Y2K Butterfly Swimsuits
Londre Bodywear Introduces the Reversible Blue Butterfly Minimalist Suit
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
Sustainable Luxury Swimwear
Change of Scenery is a Women-Founded and Eco-Friendly Business
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Seashell-Inspired Chair Designs
Ernesto Pastore Fuses Traditional and Digital Techniques
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Aquatic Creature-Inspired Tables
The 'Nessie' Side Table by Deniz Aktay Has a Simple, Chic Form
Virtual Fantasy-Themed Oceans
Disney Unveils the New Avatar: The Way of Water Eco Project
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Gel-to-Foam Mermaiden Cleansers
The Sea Foam Complete Face Wash Comes in a Themed Tube
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Eye-Catching Reusable Beverage Cups
Mermaid Straw is on a Mission to Reduce Single-Use Plastic
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pop Art-Inspired Technical Sneakers
Mizuno Presents a Hiroshi Nagai Sneaker Series of Three Shoes
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Chic Sequin-Adorned Lingerie
Bluebella Recruits Sequin Designer Ashish for a Rebellious Collection
Underwater World-Inspired Footwear
Casablanca Unveils the Atlantis Sneaker with Waved Detail
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Nature-Inspired 3D-Printed Handbags
Julia Koerner Designs a new Bag Using Algorithms
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Iconic LA-Inspired Jewelry
U Los Angeles Unveils LA-Inspired Jewelry with Vibrant Gemstones
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Elevated Patterned Swimwear
TRIANGL Unveils the Beach-Ready 'ANDIAMO' Swimwear Collection
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Live-Action Mermaid Film Haircare
Carol's Daughter Unveils a Collaboration with The Little Mermaid
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Deep Ocean-Inspired Statement Jewelry
Maria Nilsdotter Launches the Siren Collection
Luxury Fairy-Themed Watches
Van Cleef & Arpels Unveils New Lady Féerie Watch Shades of Pink
Scallop Shell-Constructed Helmets
Shintaro Monden Designs the Environmentally Friendly Shellmets
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Futuristic Dynamic Sneaker Series
adidas Originals & Mr. Bailey Design the OZMORPHIS Collection
Comfort-Focused Bridal Apparel
The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
Film-Resembling Mermaid Dolls
Mattel Unveils a New Little Mermaid Doll Update Design
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Sophisticated Summer Capsules
Giorgio Armani Launches its Summer-Ready 'Mare' Collection
Traditional Emirati Design Collections
Loreta Bilinskaite-Monie Designs the Tirhal Collection
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Moving Floating Entertainment Hubs
MEYER Floating Solutions Design the Oceaya Entertainment Hub
Movie-Themed Makeup Collections
The NYX Avatar: The Way of Water Collection is Bioluminescent
Sea Creature-Inspired Chairs
Yue Zhuo Designs the Seat Urchin with Bright Cushions
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Coastal-Inspired Footwear Campaigns
Mizuno Presents its Fisherman Pack by the Japanese Coast
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Stingray-Inspired Restaurant Roofs
Atelier Nomadic Designs the Canopy of the Overwater Restaurant
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Dynamic Shape-Shifting Dresses
Adobe is Leveraged to Create the Primrose Dress
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Octopus-Inspired Color-Changing Inks
The University of Hong Kong Developed a New Dyed Ink
Artful Ethereal Iridescent Resin
Objects of Common Interest Expands its Creative Boundaries
Real Life Mermaid Spottings
Chicken of the Sea Will Give Mermaid Spotters 1 Million Dollars
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Folklore-Inspired Spiced Rums
Mermaid Spiced Rum Boasts a Blend of Flavors
Queer Storytelling Sculptural Lights
Leo Maher Designs the Something Sticky Series of Lights
Sustainable Deep-Sea Harvesting Robots
Impossible Metals Experiments with Robotic Innovations
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Coral Reef-Inspired Institutes
Foster + Partners Unveil a New Design for a Saudi Arabian Institute
3D-Woven Textile Lighting Collections
Aleksandra Gaca Unveils the Coastal Breeze Collection
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Live-Action Film Kids Meals
McDonald's The Little Mermaid Happy Meal Comes in Several Options
Sustainable Movie-Inspired Bottles
Mananalu Releases a New Water Bottle Design Inspired by Aquaman
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Cartoon-Inspired Fashion House Tributes
Givenchy and Disney Celebrate 100 Years
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Island-Inspired Vibrant Fashion
Marni and No Vacancy Drop the Nature of the Broom Series
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More