The Kym Ellery SS 2011 Collection Mixes the Mystical and the Tropical
Tiana Reid — June 2, 2010 — Fashion
References: elleryland & dazeddigital
Glitter, sparkles and sequins are no stranger to fashionistas over the past few seasons, but the Kym Ellery SS 2011 Collection took it up a few notches with a mystical-slash-tropical influence of sparkly mermaid faces.
In an interview with Dazed Digital, Ellery admits her love for everything and anything shiny and said, "I suppose I got all literal with the collection and it being inspired by the stars! It was all about magic and mystery and I wanted everything that glittered to be gold, or a shade of."
In an interview with Dazed Digital, Ellery admits her love for everything and anything shiny and said, "I suppose I got all literal with the collection and it being inspired by the stars! It was all about magic and mystery and I wanted everything that glittered to be gold, or a shade of."
Trend Themes
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Glitterized Fashion — The rising trend of incorporating glitter and sparkles in fashion could lead to disruptive innovation in eco-friendly glitter alternatives, biodegradable sequins, and sparkly activewear.
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Mystical-tropical Fashion — The Kym Ellery SS 2011 collection's mystical-tropical theme could inspire disruptive innovation in sustainable resort-wear, eco-friendly beachwear, and mystical-inspired makeup.
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Mermaid Influenced Fashion — The rise of mermaid influence in fashion could lead to disruptive innovation in eco-friendly underwater jewelry, sustainable tailoring, and real-life mermaid swimwear.
Industry Implications
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Fashion — Fashion brands and retailers could explore disruptive innovation in product development, marketing, and manufacturing to align with evolving trends inspired by glitter, mystical-tropical themes and mermaids.
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Cosmetics — Cosmetics brands could leverage the growing trend of glitter and sparkle in beauty to create magical and mystical-inspired makeup lines, while incorporating eco-friendly glitter alternatives to appeal to conscious consumers.
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Tourism & Travel — Tourism and travel brands could leverage the mystical-tropical fashion trend to curate themed travel itineraries, vacation packages, and resort destinations, inspired by Kym Ellery's SS 2011 collection.
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