While some ocean-themed editorials simply allude to mermaids with sequinned gowns, bronze skin and wet hair, the Vogue Spain 'El Canto De La Sirena' cover shoot at one point features an actual mermaid tail--albeit a fake one. Beautifully bejeweled, this photoshoot is more linked to the story of 'The Little Mermaid' than any before it. Model Juju Ivanyuk has been beached just before receiving her new human legs.
The Vogue Spain El Canto De La Sirena cover shoot was captured by United Kingdom-based photographer Koray Birand. Featured in the magazine's June 2012 issue, it showcases the designs of Victoria Beckham, Vionnet, Herve Leger, Elie Saab and more, all of which were selected by stylist Marina Gallo. The looks were finished with bronze skin and wet locks by Laurent Mole and Ali Riza Ozdemir.
Key Themes Behind This Trend
- Ocean-themed Editorials
- Exploring the trend of incorporating mermaid-inspired elements in fashion editorials.
- Bejeweled Fashion
- Highlighting the use of jewel-encrusted garments and accessories in high-fashion shoots.
- Mermaid Aesthetic
- Examining the trend of mermaid-inspired beauty looks, including wet hair and bronze skin.
Where This Applies
- Fashion
- Opportunity for fashion brands to create mermaid-themed collections and accessories.
- Photography
- Disruptive innovation potential in underwater photography techniques for capturing mermaid-inspired shoots.
- Beauty
- Chance for beauty brands to develop products and tutorials centered around achieving mermaid-inspired makeup and hair looks.
