Gothic Mermaid Editorials

The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross

Sea sirens and mesmerizing mermaids are often captured in colorfully sequinned ensembles for fashion editorials, but the Plaza Kivinna July 2012 cover shoot takes a different route. In place of a soft, romantic and light-hearted mythical storyline, actress and model Liberty Ross stars in a photoshoot that is more Gothic than anything else. From her raven black hair straight down to her dark wardrobe, she is not the typical beach bum, that's for sure.

The Plaza Kivinna July 2012 cover shoot was lensed by Swedish photographer Christopher Schmidt with production by Gabriel Rey. The Los Angeles-based beauty was styled by Christian Classen. He pulled pieces from the racks of such labels as Julien MacDonald, Agent Provocateur, Alexander McQueen and others. Ross' edgy look was finished with straight locks and berry lips.

Gothic Fashion Editorials
Opportunity for designers to explore darker and edgier themes in fashion editorials
Alternative Mermaid Ensembles
Opportunity for fashion brands to experiment with alternative designs for mermaid-inspired fashion
Edgy Mythical Storylines
Opportunity for creatives to explore darker and more unconventional mythical storylines in fashion shoots

Sectors Adopting This

Fashion Industry
Opportunities for fashion brands and designers to create alternative, edgy and unconventional designs that cater to different tastes and preferences
Photography Industry
Opportunity for photographers to explore darker and more unconventional themes in fashion photography
Beauty Industry
Opportunity for cosmetic brands to experiment with darker and edgier makeup looks that cater to alternative fashion trends
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 93%
Freshness 8%

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