Photographer Erich Valo's 'Water' editorial takes place deep in the ocean where his photographic abilities come to life. A mélange of dreams and fashions are correlated into a modern mermaid fantasy. Against the vibrant blue of the waters, the colorful green leaves and orange jellyfish are brought to life, brightening up the images.
Erich Valo's photography collection is a poetic journey of art and fashion, where his vision is as colorful as his images.
Implications - Innovative photography and imagery is one of the most effective ways for a business to garner critical and audience attention. Due to its unparalleled creative nature, provocative images ensure that customers will be drawn in to a product or service.
Key Themes Behind This Trend
- Underwater Photography
- There is disruptive innovation opportunity in the development of equipment and techniques for underwater photography.
- Fantasy Fashion Editorials
- Disruptive innovation opportunities exist in the creation of more surreal and dreamlike fashion editorials, using unconventional settings and themes.
- Colorful Nature Imagery
- There is disruptive innovation opportunity in exploring the use of bright and vivid colors in nature-themed imagery, both above and below water.
Where This Applies
- Photography
- Companies in the photography industry can explore new equipment and techniques for underwater photography, as well as collaborate with fashion designers and models to create surreal editorials.
- Fashion
- Fashion designers and brands can experiment with unconventional settings and themes for their editorials, such as underwater or other dreamlike scenarios, to capture audience attention.
- Nature Tourism
- Companies in the tourism industry can use colorful nature imagery, both above and below water, to attract visitors and showcase the beauty of their locations.
