'Submerge' by Soon Tong is the latest work from one of my favorite photographers. The shoot appears in Amica Singapore June 2010, and features model Fabiana C swimming underwater in a gaggle of gorgeous gowns.
Adlina Anis is the stylist behind 'Submerge' by Soon Tong; my favorite image is the second one, in which the model's peacock-print dress makes her look like a couture mermaid. See more shoots from the Amica Singapore June 2010 editorial above.
What's Driving This Trend
- Underwater Fashion Photography
- Disruptive innovation opportunity: Develop advanced waterproof camera technology to capture stunning underwater fashion shoots.
- Mermaid-inspired Couture
- Disruptive innovation opportunity: Create a line of high-end couture dresses and gowns inspired by mermaids for fashion-forward consumers.
- Fashion Styling with a Twist
- Disruptive innovation opportunity: Introduce unconventional styling techniques, such as combining couture fashion with underwater elements, to attract a new niche market.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Collaborate with underwater photographers and stylists to revolutionize the way fashion shoots are conducted, opening up new creative possibilities.
- Photography
- Disruptive innovation opportunity: Develop underwater photography equipment and accessories that are more accessible and user-friendly for photographers looking to explore underwater shoots.
- Luxury Consumer Goods
- Disruptive innovation opportunity: Design and produce luxury mermaid-inspired lifestyle products, such as home decor, accessories, and beauty items, to cater to a niche market interested in unique, ocean-themed offerings.
