Magical Mermaid-Like Spreads

The Singles Korea August 2011 Editorial is Inspired by Fairy Tales

The Singles Korea August 2011 editorial brings to mind a tortured depiction of the Little Mermaid tale.

Shot by Kim Je Won, the photo shoot captures model Stephanie Lee as she poses with a barren landscape and a tree that has been stripped of its greenery. Rather than marveling at the beauty of the Earth like in the fairy tale, the subject in this spread looks more than ready to go back into the water.

Not only does the Singles Korea August 2011 editorial offer some exquisite gowns but it also paints an entirely intriguing story.

Implications - With the ever increasing number of harmful elements emerging in modern society, consumers are attracted to products that promote a greener lifestyle. Companies attempting to appeal to contemporary customers could develop more designs with a message of sustainability in mind.

Green Lifestyle
Companies could develop more designs with a message of sustainability in mind.
Fairy Tale Fashion
Fashion brands could incorporate elements from fairy tales in their designs to create captivating narratives.
Nature-inspired Shoots
Photographers and magazines could explore more editorial concepts that highlight the beauty of nature.

Who This Affects Most

Fashion
Fashion brands could incorporate elements from fairy tales in their designs to create captivating narratives.
Photography
Photographers and magazines could explore more editorial concepts that highlight the beauty of nature.
Sustainable Design
Companies could develop more designs with a message of sustainability in mind.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 45%
Freshness 8%

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