This unusual campaign shows the power and effectiveness of creative advertising.
In order to promote their rare fish delicacies, this Ukrainian meat provider created a sculpture of a sliced mermaid. The eye-catching sculpture was exhibited in refrigerated showcases at shopping and business centers for one month.
The sculpture was then moved to the delicacies center, where it daily attracted hundreds of customers to take photos and videos with her.
According to the business, “During the first two month of the campaign, average customers foot-fall increased 2-fold. Sales peaked and have settled at a constant 25% increase year-to-year. And this for rare sea fish in a crisis!”