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Sliced Mermaids

Creative Artistic Promotion for Rare Meat

— April 24, 2009 — Marketing
This unusual campaign shows the power and effectiveness of creative advertising.

In order to promote their rare fish delicacies, this Ukrainian meat provider created a sculpture of a sliced mermaid. The eye-catching sculpture was exhibited in refrigerated showcases at shopping and business centers for one month.

The sculpture was then moved to the delicacies center, where it daily attracted hundreds of customers to take photos and videos with her.

According to the business, “During the first two month of the campaign, average customers foot-fall increased 2-fold. Sales peaked and have settled at a constant 25% increase year-to-year. And this for rare sea fish in a crisis!”
Trend Themes
1. Creative Advertising - Disruptive innovation opportunity: Explore unique and eye-catching ways to promote products and services through creative advertising campaigns.
2. Experiential Marketing - Disruptive innovation opportunity: Create interactive experiences that engage and attract customers, driving foot-traffic and boosting sales.
3. Unconventional Promotion - Disruptive innovation opportunity: Think outside the box and utilize unconventional promotional strategies to differentiate from competitors and generate buzz.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Apply creative and unconventional marketing tactics to promote unique and rare food products, enticing customers to try new offerings.
2. Art and Sculpture - Disruptive innovation opportunity: Collaborate with artists and sculptors to create visually stunning installations that serve as promotional tools and attract attention.
3. Retail and Shopping Centers - Disruptive innovation opportunity: Transform shopping centers into experiential destinations by partnering with businesses to showcase eye-catching sculptures and installations that drive foot traffic.
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