The fast food giant with the golden arches has evolved quite a lot over the years and a key indication of this can be found in McDonald's marketing campaigns.
Largely known for its fast food, McDonald's has also tried repositioning itself to offer healthier food options. Just by searching through all of its different initiatives, you may find some familiar food options that did not last long on the menu. Does anyone remember the bagel burgers? While McDonald's does try new things, it always stays true to its roots and offers classics like the Big Mac and notoriously delicious fries.
McDonald's marketing campaigns have contained celebrity-performed jingles, politically charged print ads and interactive fast food challenges. They have tackled a variety of different mediums and continue to evolve with the most effective ones.
42 McDonald's Marketing Campaigns
41
Contemporary Fast Food Interiors
Patrick Norguet Redesigns McDonald's Restaurants in France
40
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
39
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
38
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
37
French Maid Food Services
A Taiwanese McDonald's Attracts Customers with Scandalous Ensembles
36
Groomed Fast Food Ads
The McDonald's McCafe a.M. p.M. Campaign
35
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
34
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
33
Breakfast-Inspired Hamburgers
McDonald's Bagel Burgers Make a Limited Time Entrance in France
32
Fresh Fast Food Ads
The McDonald's Australia 2012 Campaign Plays 'Spot the Difference'
31
Incredible Fast Food Beacons
McDonald's Fry Lights Make a Statement About the World's Best Fries
30
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
29
Caffeinated Venn Diagram Ads
The McDonald's McCafe Campaign is Visually Minimalist
28
Modernized Fast Food Patio Furniture
The Come Collection by Patrick Norguet Modernizes McDonald's
27
Futuristic Fast Food Shops
The McDonald's by Patrick Norguet is a Contemporary Take on a Classic
26
Endearing Fast Food Ads
The Mcdonald's Apple Tree Ad Uses Animation to Draw You in
25
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
24
Intimate Coffee Commercials
McDonald's Full Bean Coffee Suits Any Occassion
23
Hamburger Travel Charts
McDonald's Timetable in Warsaw Station Tells Time With Fast Food
22
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
21
Coined Golden Arches
McDonald's Dollar Drink Days Ice Sculpture Holds 4,000 Canadian Dollar Coins
20
Fast Food Forgiveness Commercials
McDonald's Saver Menu is Hard to Argue With
19
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
18
Mix-and-Match Marketing (UPDATE)
The McDonald's ‘Come As You Are' Diversity Proj
17
Cardboard Robot Food Ads
The McDonald's Happy Meal Robot Ad Displays Children's Love for Boxes
16
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
15
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
14
Fast Food Television
McDonald's McTV Set to Launch in California Restaurants
13
Mischievous Munchies Illustrations
The Happy Meal by Nicolas Lesaffre is Fun and Adventurous
12
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
11
Fast Food Entitlement Ads
This McDonald's Commercial Focuses on the Everyday Grind
10
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
9
French-Cultured Fast Food
The McBaguette is Set To Hit McDonald's Shelves Throughout France
8
Food Chain Transparency Ads
This McDonald's Canada Commercial Explains Its New Question Campaign
7
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
6
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
5
Rival-Ribbing Adverts
McDonald's 'Package' Cleverly Pokes Fun at the Competition
4
Supersized Perspective Ads
The McDonald's Large Coffee Ad is One of Epic Proportions
3
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Fantasy Zoo Foodvertising
McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals
Related Ideas
Remixed QSR Meal Menus
The McDonald's Remix Menu Offers New Takes on Classic Items
Back-to-School QSR Promotions
This McDonald's Educator Promotion Offers Free Fare
Beastly QSR Burger Menus
McDonald's Japan Godzilla Burgers Come in Three Varieties
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Low-Cost QSR Value Menus
The McDonald's Canada McPicks Value Menu is Cost-Conscious
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Cosmic Fast Food Concepts
CosMc is a Spinoff Restaurant from McDonald's
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Elongated Double-Patty Cheeseburgers
The Burger King Extra Long Cheeseburger is Arriving in Canada
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Extra Hot Chicken Nuggets
McDonald's is Bringing Back its Spicy Chicken McNuggets as an LTO
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Character-Themed QSR Apparel
McDonald's Collaborates with Loungefly on a New Vintage Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Chromatic QSR Veggie Fries
McDonald's France French Vegetable Fries are a New Take on a Classic
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
NYC-Inspired Burger Menus
McDonald's Japan Come on Baby! N.Y. Burgers Come in Three Options
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Fan-Made Burger Signatures
The Big Mac Signature Was Created by Fans, AI and a Robot Arm
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Salad-Style QSR Sandwiches
The McDonald's Salad Burger is Available in New Zealand
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Spicy-Sweet Chicken Sandwiches
The McDonald's McCrispy Sandwich Comes in Two New Hot Honey Options
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Cajun-Spiced Chicken Sandwiches
McDonald’s Just Added New Bacon Cajun Ranch Chicken Sandwiches
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Sticky Barbecue Sauce Burgers
McDonald's Spicy Sticky BBQ Angus is Available in Australia
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Supersized Chicken Sandwiches
McDonald's is Testing the 'Grand McChicken' at Select Locations
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Chicken Sharing Contracts
McDonald’s Launched the "Pre-Nug Agreement" for Friends & Partners
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Cross-Cuisine QSR Bento Boxes
The McDonald’s Makunouchi Bento Was Debuted for April Fool's Day
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Jalapeño-Topped Beef Burgers
McDonald's Debuts a New Version of its Quarter Pounder on July 10
Breakfast Menu Fusions
Wendy's Debuts its Chicken Strips and French Toast Sticks Bundled Together
Automated Functioning QSRs
A Robotic McDonald's May be Slowly in the Works with New Location
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
QSR Burger Sauce Packets
McDonald's Offers Dipping Cups of its Big Mac Sauce on its Menu
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
Iconic Burger Dipping Sauces
McDonald’s is Now Serving Big Mac Sauce in Dip Cups in Canada
QSR Donut Partnerships
McDonald's and Krispy Kreme Have Teamed Up for a Cafe Trial
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Actor-Approved Cafe Menus
The Dunkin' DunKings Menu Includes Two Options
Adult-Focused Meal Combos
McDonald's Australia Debuts the Adult Happy Meal with McNugget Buddies
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Elusive QSR Sandwich Relaunches
McDonald’s McRib Sandwich is Back in Canada After a Decade
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Ranch-Covered Chicken Burgers
McDonlad's is Offically Introducing the Bacon Ranch McCrispy
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Autumnal Americana QSR Items
These New McDonald’s UK Menu Items are Here for the Fall
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Large-Scale Meal Campaigns
The 1 Billion Meals Endowment Campaign Provides Food for Millions
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Digital-Only Drive-Through Lanes
UXUS Designs a Smaller McDonald’s in Forth Worth, Texas
Pulpy Classic Lemonade Drinks
McDonald's Just Added Classic Lemonade to Its Beverage Menu
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Quarter-Pound QSR Burger Launches
The Krystal Big Burger is Being Tested at 31 Locations
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Meaty Chili-Topped Burgers
McDonald's Double Beef Meat Chili Burger is Available in South Korea
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Extra-Meaty Breakfast Sandwiches
McDonald's Mighty Breakfast Sandwiches Come in Two Varieties
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Returning Supersized Sandwiches
McDonald's is Bringing Back the Double Big Mac for a Limited Time
Menu Fusion Chicken Sandwiches
Golden Chick Launches 'The Big & Wicked Chicken Sandwich'
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Low-Cost QSR Meal Deals
The Checker's and Rally's $5 Meal Deal Comes in Two Options
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Low-Cost QSR Breakfast Deals
Wendy's Breakfast Biggie Bundles Offer Two Items for $3
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes