The top May 2016 alcohol marketing ideas showcase both innovative advertising campaigns and unique product offerings in the realm of beer, wine and spirits.
In terms of experiential campaigns, premium tequila brand Patron recently kicked off their 2016 event series, the Art of Patron. The immersive experience was hosted in London and aimed to provide a glimpse of what the international event series will entail. With a VR tour of the brand's Mexican distillery to a masterclass with brand specialists, the series is an example of a brand satisfying the consumer desire for meaningful face-to-face interaction with their favorite brands.
Separately, the craft scene continues to flourish, introducing a number of unique approaches to branding and packaging that succeed in communicating the small-batch values of the brand from the store shelf.
Top 50 Alcohol Marketing Ideas in May
50
Rugged Camping Coolers
The Igloo Trailmate is an All-Terrain Wheeled Cooler Ready for Long Hauls
49
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
48
Smart Wine Bottles
Kuvee Extends the Life of an Open Wine Bottle to 30 Days
47
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
46
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
45
Brewery Tap Beacons
Schlafly Beer is Enhancing Its Brewery Bar Technology with Beacons
44
Spicy Floral Cocktails
This Spring Paloma Drink Adds Heat to Represent the Warmer Climate
43
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
42
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
41
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
40
Mixology-Inspired Beer
Trailblazer Brewery's Newest Artisan Beers Take After Renowned Cocktails
39
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
38
Boozy Sparkling Water Beverages
The Truly Spiked & Sparkling Range Puts an Adult Twist on Water
37
Chip Pairing Charts
This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
36
Fruity Citrus Wines
The Grapefruit Rosé Offers Consumers a Lighter and More Refreshing Wine Option
35
Pre-Mixed Cocktail Capsules
These Cocktail Pods Make It Easy for Users to Mix Drinks at Home
34
Multi-Beverage Pint Glasses
Stable Goods' Pint Glass Can Be Used For Cold and Hot Beverages Alike
33
Fantasy Show Craft Beers
The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones
32
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
31
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
30
Casual Clubhouse Venues
Nashville's Pinewood Social is a Quaint Retro Entertainment Complex
29
Ball-Catching Beer Pong Nets
The 'PongCaddie' Ensures Beer Pong Games are Kept Clean
28
Cinematic Fantasy Cocktails
These Upscale Drinks Celebrate the Houses From Game of Thrones
27
Smuggling-Oriented Plastic Flasks
'Slick Shotz' Make Creating and Carrying Alcoholic Shots Simple
26
Watering Can-Inspired Pitchers
The La Tienda Glass Porron Wine Pitcher Pours Wine in a Slim Line
25
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
24
Two-In-One Shooters
Twisted Shotz Combines Two Liqueurs in a Single Ready-to-Drink Shot
23
Liquor-Filled Pinatas
The 'Nipayata!' Party Pinata Comes Packed with Mini Bottles of Booze
22
Boozy Adult Piñatas
The Nipyatas Are Filled with Mini Bottles of Alcohol Instead of Candy
21
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
20
Drink Matchmaking Events
A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
19
Rock Band-Inspired Beers
The Swedish Band 'Opeth' is Set to Release a New Pale Ale
18
Distorted Absinthe Bottles
This Concept for 'Absinthesis' Imagines Packaging with a Glitch
17
Map-Inspired Beer Branding
Dargett Craft Brewery Takes Cues From the Babylonian World Map
16
Southern Burger Parlors
The Pharmacy in Nashville is a Burger Parlor and Beer Garden
15
Pop-Up Cocktail Lounges
The Cumberland Pop-Up Bar Offers Signature Drinks and Cocktails
14
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
13
Maple Mint Cocktails
This Seasonal Vodka Spritzer Recipe is a Refreshing Springtime Beverage
12
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
11
Healthier Lifestyle Beers
Smart Beer is New York State's First Organic Brew
10
Potent Alcoholic Root Beers
This Craft Beer is Twice as Alcoholic as Its Predecessor
9
Automated Beer Brewing Machine
Artbrew Makes Creating Craft Home Beer as Easy as Pushing a Button
8
Fox-Branded Craft Brews
This Luxembourg Craft Beer Boasts a Charming Fox Mascot
7
Keg-Optimizing Apps
The Petainer App Helps Small Brewers Reap Logistical Benefits While Brewing
6
Intergalactic Craft Beers
'The Final Frontier' is a Craft Beer Inspired by Star Trek
5
Connected Wine Dispensers
The Somm Wine Dispenser Uses the Internet of Things
4
Two-Piece Travel Flasks
The Grappa Nonino Flask Comes with a Removable Cup for Drinking on the Go
3
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
2
Craft Brew Locating Apps
This Beer App Helps You Find Schlafly Beers In Bars Near You
1
Modern Bluesy Cans
The A Pale Mosaic Beer Looks as Crisp and Clean as It Tastes
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Premium Canned Tequila Beverages
Tequila Cazadores Launches New Premium Canned Cocktails
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
RTD Canned Cocktails
Dos Equis Introduces Three New Flavored Beverages
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Sunset-Inspired Tequila Drinks
TSL: Launching Signature Ready-to-Drink Cocktails
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
High-ABV Canned Margaritas
Big Sipz Deliver 16% ABV in a Small Package
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
High-Quality Artisanal Tequilas
Espanita Tequila is an Award-winning 100% Blue Agave Tequila
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Refreshing Canned Tequila Cocktails
The Badwater Tequila RTD Range Responds to Consumer Demand
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Elevated Tequila Cocktails
DeLeón Tequila's Summer Done Different Series Remixes Classic Recipes
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Single-Serve Gin Cocktails
Tip Top's Gin Martini is Conveniently Packed into a 100ml Can
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Mexican Culinary Adventure Giveaways
Celebrate Cinco de Mayo with Topo Chico Hard Seltzer
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Mixologist-Made Cocktail Ranges
The Cultor Canned Tequila Cocktails Come in Four Options
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Sparkling Tequila Cocktails
Suerte Tequila's Craft Tequila Cocktails Deliver Year-Round Enjoyment
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Dry January Vodka Campaigns
Martha Stewart Stars in Tito’s Handmade Vodka Campaign for Dry January
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Female Mixologist Cocktail Campaigns
Mataroa Mediterranean Dry Gin Partnered with Three Experts
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Branded St. Patrick's Giveaways
Whiskey Brand Roe & Co Debuts the Dublin’ Up Cocktail Challenge
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic