To successfully get a message across to customers, it is not always necessary to have an exuberant packaging design, as these marvelous minimalist packages show. Simplicity is a useful way to sell a brand, as it's easier for consumers to remember and identify the product. In a world over-saturated with consumerism, plainness is an assertive movement.
More and more companies are switching their logos and container designs for a more clean and straightforward look. This marketing move is because businesses are looking to lower their costs and find ways to be more eco-friendly. Materials like carton and 100% recycled paper are popular because of the organic look and cheap price.
Additionally, most consumers find simple and clean wrappers and packages more attractive, as the products convey a more fresh and genuine identity. These marvelous minimalist packages show you don't always have to be over the top to stand out.
42 Marvelous Minimalist Packages
42
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
41
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
40
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
39
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
38
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
37
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
36
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
35
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
34
Illuminating Typography Books
'Cultural Connectives' Links Arabic and Latin Languages
33
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
32
Unbranded Cigarette Packaging
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
31
Eco Minimalist Shoeboxes
The Clever Little Bag from Puma is Captain Planet-Approved
30
Modular Manicure Branding
S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
29
Repurposed Grease Packaging
Further Products Attains Simplistic Branding from Aesthetic Movement
28
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
27
Smiley Soda Logos
Pepsi's Emotion-Based Branding
26
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
25
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
24
Vibrant Eco-Friendly Workbooks
The Ecosystem Notebooks House 100% Recycled Paper
23
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
22
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
21
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
20
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
19
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
18
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
17
Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
16
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
15
Bold Bee Packaging
Denniston Apiary Honey is Flowery and Enticing
14
Custom Book Covers
Thatcher Wine Designs Modern and Minimalist Jackets for Novels
13
Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous
12
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
11
Experimental Egg Cartons
Eva Valicsek Makes Conventional Containers 'Eggciting'
10
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
9
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
8
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
5
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
4
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
3
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
2
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
1
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
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Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist Wireless Speaker Concepts
Jacek Janiczak Unveils the PLAYPLAIN Wireless Speaker
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Minimally Designed Lifestyle Shoes
adidas Unveils a Close Look at its Recon Pack of Stan Smiths
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Slick Minimalist Coffee Machines
Odo Fioravanti's Coffee Machine for Moak is Design-Forward
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Reusable Grocery Delivery Packaging
Milk & More and Again Partnered for Reusable Packaging Options
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Minimalist French Press Designs
Simpli Press by Made Simpli Embraces Beauty and Minimalism
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Simplistic Folding Clamshell Smartphones
Andrea Mangone Designs the Minimal 0/1 Phone
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Upgradeable Easy-to-Use Appliances
These LG Minimalist Appliances Offer an Effortless Experience
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Minimalist Aluminum Furniture Collections
URBANCRAFT Debuts the Monochrome Basics Collection
Ready-to-Drink Seawater Cartons
Mineral-Rich Deep Water is Packaged in a Plastic Alternative
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Sustainable Modular Desk Trays
A Team of Designers Join on a Minimal Tray Collection
Paper-Made Detergent Packaging
Tesco Laundry Pods Now Come in Cardboard Packs
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Plastic Reduction Meat Packaging
Sainsbury's New Steak Packaging Will Save Ample Plastic Use
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Customizable Sustainable Mailers
Neenah Debuts an Eco Mailer for Non-Fragile Soft Goods
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Space-Saving Retail Signs
These MasonWays Compact Outdoor Signs are Just 15-Inches Deep
Sustainable Inclusive Bottles
The Monchique Natura Champions Sustainability and Social Inclusion