The top March 2017 interactive marketing ideas sees brands experimenting with new ways to encourage consumers to interact with their products, either online on in person. This includes videos that increasingly become more vibrant as certain actions are taken by the viewer, gamified marathon events and alcohol bottles that can be customized with one's own description of the product.
One of the major themes that can be seen throughout these interactive marketing trends is that companies from across all industries are turning to help from consumers when it comes to crowdsourcing and prototyping new ideas. Some of the best examples of this include 99designs turning to the online design community for the creation of its new logo and the fact that this year's winner of the Lay's 'Do Us A Flavor' contest will receive a grand prize of one million dollars.
Top 30 Interactive Trends in March
From Gamified Marathon Events to Million-Dollar Chip Contests:
Laura McQuarrie — Mar 26, 2017 — Marketing
29
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
28
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
27
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
26
Crowdsourced Company Logos
'99designs' Turned to Its Community of Designers for Its New Logo
25
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
24
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
23
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
22
In-Store Pickup Stations
Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
21
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
20
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
19
Million-Dollar Chip Contests
Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward
18
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
17
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
16
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
15
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
14
Digital Cooking-Dunking Challenges
Google and OREO Joined to Create Unique Way to Do an OREO Dunk
13
Promotional Virtual Fitting Rooms
This Float and Bud Light Creation Uniquely Showcase Merchandise
12
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
11
Theatrical Running Experiences
'The Big Chase' by ASICS Led Runners Through a Film Noir Story
10
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
9
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
8
Interactive Inner Strength Installations
The #WeighThis Campaign Highlighted Achievable Goals
7
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
6
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
5
Demographic-Based Installations
FacebookIQ Live Highlighted the Impact of Social Platforms
4
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
3
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
2
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
1
After-Hours Chocolate Tastings
Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic