The top March 2017 interactive marketing ideas sees brands experimenting with new ways to encourage consumers to interact with their products, either online on in person. This includes videos that increasingly become more vibrant as certain actions are taken by the viewer, gamified marathon events and alcohol bottles that can be customized with one's own description of the product.
One of the major themes that can be seen throughout these interactive marketing trends is that companies from across all industries are turning to help from consumers when it comes to crowdsourcing and prototyping new ideas. Some of the best examples of this include 99designs turning to the online design community for the creation of its new logo and the fact that this year's winner of the Lay's 'Do Us A Flavor' contest will receive a grand prize of one million dollars.
Top 30 Interactive Trends in March
From Gamified Marathon Events to Million-Dollar Chip Contests:
Laura McQuarrie — Mar 26, 2017 — Marketing
29
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
28
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
27
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
26
Crowdsourced Company Logos
'99designs' Turned to Its Community of Designers for Its New Logo
25
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
24
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
23
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
22
In-Store Pickup Stations
Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
21
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
20
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
19
Million-Dollar Chip Contests
Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward
18
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
17
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
16
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
15
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
14
Digital Cooking-Dunking Challenges
Google and OREO Joined to Create Unique Way to Do an OREO Dunk
13
Promotional Virtual Fitting Rooms
This Float and Bud Light Creation Uniquely Showcase Merchandise
12
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
11
Theatrical Running Experiences
'The Big Chase' by ASICS Led Runners Through a Film Noir Story
10
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
9
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
8
Interactive Inner Strength Installations
The #WeighThis Campaign Highlighted Achievable Goals
7
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
6
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
5
Demographic-Based Installations
FacebookIQ Live Highlighted the Impact of Social Platforms
4
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
3
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
2
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
1
After-Hours Chocolate Tastings
Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Instant Micro-Entertainment Tools
Boring Button Delivers Quick, Random Online Fun With One Tap
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Celebratory Ice Cream Contests
Hudsonville Ice Cream Runs the Ultimate Ice Cream Fan Contest
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Seasonal Spin & Win Campaigns
Spar Scotland Launches 'Spin into Spring' Game
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Interactive Web Designs
Interactivity Studio For Webflow Enables Interactive Images On Sites
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Immersive Art Travel Programs
Marriott launches artist residency stays
Humanoid Robot Showcase Events
MWC Shanghai Highlights AI-Powered Robot Competitions
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Crowd Analytics Beacons
EB Systems Deploys Crowd-Tracking Beacons at FIFA Venues
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform