The top March 2017 interactive marketing ideas sees brands experimenting with new ways to encourage consumers to interact with their products, either online on in person. This includes videos that increasingly become more vibrant as certain actions are taken by the viewer, gamified marathon events and alcohol bottles that can be customized with one's own description of the product.
One of the major themes that can be seen throughout these interactive marketing trends is that companies from across all industries are turning to help from consumers when it comes to crowdsourcing and prototyping new ideas. Some of the best examples of this include 99designs turning to the online design community for the creation of its new logo and the fact that this year's winner of the Lay's 'Do Us A Flavor' contest will receive a grand prize of one million dollars.
Top 30 Interactive Trends in March
From Gamified Marathon Events to Million-Dollar Chip Contests:
Laura McQuarrie — Mar 26, 2017 — Marketing
29
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
28
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
27
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
26
Crowdsourced Company Logos
'99designs' Turned to Its Community of Designers for Its New Logo
25
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
24
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
23
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
22
In-Store Pickup Stations
Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
21
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
20
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
19
Million-Dollar Chip Contests
Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward
18
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
17
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
16
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
15
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
14
Digital Cooking-Dunking Challenges
Google and OREO Joined to Create Unique Way to Do an OREO Dunk
13
Promotional Virtual Fitting Rooms
This Float and Bud Light Creation Uniquely Showcase Merchandise
12
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
11
Theatrical Running Experiences
'The Big Chase' by ASICS Led Runners Through a Film Noir Story
10
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
9
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
8
Interactive Inner Strength Installations
The #WeighThis Campaign Highlighted Achievable Goals
7
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
6
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
5
Demographic-Based Installations
FacebookIQ Live Highlighted the Impact of Social Platforms
4
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
3
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
2
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
1
After-Hours Chocolate Tastings
Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Innovation-Focused Tech Product Presentations
ADATA Embraces the Theme of 'Advancing Innovation'
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Instant Micro-Entertainment Tools
Boring Button Delivers Quick, Random Online Fun With One Tap
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Celebratory Ice Cream Contests
Hudsonville Ice Cream Runs the Ultimate Ice Cream Fan Contest
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Interactive Job-Centric Campaigns
Marathon Tours & Travel Initiates The Coolest Job on Earth
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
AI Marketing Tools
21 Free AI Marketing Tools Helps Founders Complete Marketing Tasks Faster
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Interactive Trivia Tools
MindMash Delivers AI-Powered Multiplayer Trivia For Fun And Connection
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Seasonal Spin & Win Campaigns
Spar Scotland Launches 'Spin into Spring' Game
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Interactive Web Designs
Interactivity Studio For Webflow Enables Interactive Images On Sites
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Immersive Art Travel Programs
Marriott launches artist residency stays
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Interactive Growth Tools
AppStorys Integrates Interactive Growth Tools Into Apps Or Websites
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform