When it comes to changing how consumers perceive your brand, something like logo rebranding can make a big difference. Many iconic brands have altered their logos over time and still resonate in the hearts of their customers (Pepsi, for example). If you are looking to take your brand or packaging in a new direction, logo rebranding is a solid strategy.
Some logo updates are clearly noticeable, such as Hootsuite's rebranded media mascots and Airbnb's community-focused logos (which also inspired a number of spoofs). Other logo revamps are more subtle, like Paypal's simplified brand logos or Flickr's subtly recolored logos. Some designers also take it on themselves to imagine new logos, which can provide a different kind of inspiration, including unofficial rebranding alternatives.
28 Examples of Logo Rebranding
From Social Justice Search Designs to Elegant Feral Repackaging:
Alyson Wyers — Nov 25, 2014 — Marketing
28
Minimalist Monochromatic Logos
'Made in Japan' by Antrepo Strips Down Branding Aesthetic
27
Evolutionary Brand Logos
These Images Show Brand Evolution Over the Years
26
Cheesy Brand Illustrations
The 'Sports Cheese' Drawings Turn Sports Brands into Cheese
25
Cropped Cola Rebranding
Ewan Yap Creates New Can Packaging for Popular Soda Brands
24
Ganja Rebranding Projects
Cannabiotics Gives Pot a New Image, Inspired by Marijuana Legalization
23
Simplistically Elementary Booze Branding
Roots Premium Spirits Are Branded According to the Brew
22
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
21
Iconic Publication Rebranding
This National Geographic Logo Concept Changes Up the Classic Image
20
Unofficial Rebranding Alternatives
Hershey's New Logo is Rethought Due to Unflattering Comparisons
19
Subtly Recolored Logos
The New Flickr Logo Design Shows Its Ties to Yahoo!
18
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
17
Superhero-Inspired Social Media Rebranding
The New Foursquare Logo is Bold, Bright and Modern
16
Deconstructed Brand Logos
Sam Lane Reorganizes the Wigan Little Theatre Logo
15
Swapped Luxury Logos
A 'Round Peg' Writer Illustrates Luxury Logos as Everyday Brands
14
Neighborhood Corporate Logo Rebranding
James Taylor Rebrands NYC Neighborhoods as Corporations
13
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
12
Globally Altered Beer Logos
These Heineken Ads Show 'Serving the Planet' in Different Countries
11
Streamlined Social Media Rebrandings
The New Instagram Logo is Softer and Even More Contemporary
10
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
9
Updated Bird Book Logos
Pelican Books Receive a New Look After Being Out of Commission for Years
8
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
7
Unifying Logo Redesigns
Aziz Firat Imagines a New Look for Samsung
6
Hearty Airline Logo Makeovers
The New Southwest Airlines Logo Lets You Feel the Love
5
Rebranded Media Mascots
Hootsuite Releases a New Brand Logo for its Social Media Dashboard
4
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
3
Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings
2
Community-Focused Logos
Airbnb Upgrades its Latest Branding Initiatives
1
Simplified Brand Logos
'Fuseproject' Reinvents PayPal Logo for the Digital Age
Related Ideas
Re-Designed Pop Culture Brands
These Logos Get Re-Worked in Very Unique and Clever Ways
Humanized Fashion Branding (UPDATE)
Mike Frederiqo Re-Imagines Classic Fashion Logos
Positively Altered Logos
Christian Goldemann's Digitally Altered Logo Series Will Spark a Smile
Repurposed Pop Culture Illustrations
Ben Hickey Re-Imagines Pop Culture Objects as Everyday Items
Be That Guest of Honor
How to Make a Memorable Entrance (SPONSORED)
Swapped Social Media Logos
Fabio Di Corleto Illustrated Popular Web Brands with Swapped Logos
Comically Honest Slogans (UPDATE)
These New Hilarious Slogans Will Have You Nodding in Agreement
Brand Brainstorming Ads
These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
Colorful Branding Infographics
Chadwicks Explains How Color Psychology Can Benefit Businesses
Fantasy Brand Banners
Companies are Rebranded with Stylized Game of Thrones Logo Design and Mottos
Evolutionary Brand Logos
These Images Show Brand Evolution Over the Years
Guest of Honor Pro Etiquette Tips
Become a Memorable Guest of Honor (SPONSORED)
Coffee Culture Logos
Alejo Malia Adds Playful Details to the Starbucks Logo Design
Dummy Text Logos
Tiago Pinto Replaces Brand Names with Lorem Ipsum Text
Anime Basketball Logos
Micah Coles' Pokemon NBA Logos Gives Basketball an Anime Flair
Simply Patterned Cookie Packaging
Adrian Librojo Reimagines Girl Guide Cookie Branding
Naked Emollient Marketing
Bonk Lube Packaging Takes a Bare Approach to Clearly Labelling Contents
Pub-Inspired Offices
The New Office Design of Airbnb Dublin Resembles an Irish Pub
Ridiculous Rebranding Spoofs
Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape
Tubed Business Card Holders
The Founders Card Takes on an Alternative Shape
Revealing Face Scanner Apps
The Google Glass App NameTag Reveals Details
Rugby-Inspired Drink Displays
This Heineken Display Uses Sports as a Reference Point
Corporate-Themed Athletic Logos
Brandon Hubschman's NFL Logo Series Transforms Classic Iconography
Budget-Concious Movie Ads
The Lemonade Film Production Campaign is Epic on a Small Scale
Rapper-Infused Logos
The Kanye West x Adidas Collection Inspired Mike Frederiqo's New Logo Art
Meta Animal Logos
Agency Animal Invites Artists to Get Creative with its Brand
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
Impossibly Shaped Branding
Denis Carroll Gives a Clever Name to the Square Olive
Luxe Home Rental Services
Four Seasons' Residential Rentals Provides Short Term Vacation Rentals
Mason Jar Pies
Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good
Rebranded Detective Cups
This Sherlock Holmes Coffee Cup Cleverly Parodies the Starbucks Mug
Minimalist Abstract Logos
Studio Philippe Apeloig Creates the Identity for the Louvre Abu Dhabi
Athletically Rebranded Logos
Danielle Hernandez Imagined Tech Companies with Sports Team Logos
Meta Logo Marketing
This Wall Art Series Depicts Brand Logos With the Use of Their Own Products
Mock Coffee Chain Cafes
'Dumb Starbucks' is a Mysterious Cafe That's Spoofing Starbucks
Lazy Booze Branding Ads
As Intended, Seth & Riley's Garage Print Ads Are 'Kind of Genius'
Humanized Athletic Branding
This Famous Logo Came to Life as the Riccardo Tisci Nike Swoosh
Superhero-Inspired Social Media Rebranding
The New Foursquare Logo is Bold, Bright and Modern
Hexagon-Embossed Branding
Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents
Frozen Booze Recipes
These DIY Peach Bourbon Lemonade Popsicles Combine the Best of Summer
Pot-Infused Snack Packaging
These Student Designs Alter the Perception of Marijuana Edibles
Inclusive TV Rebranding
ABC's Rebranding Utilizes Hashtags and Returns to an Old Name and ABC Logo
Corporaterized Manhattan Neighborhoods
City in Chains by James C. Taylor Depicts Boroughs as Logos
Party Drink Phone Cases
This Summer Phone Case Protects Smartphones from Spills
Trefoil Rapper Logos
Illustrator Mike Frederiqo Draws Pharrell Williams as the Adidas Logo
Brand Logo Infographics
This Colorful Infographic Dissects How Brand Logos Impact Consumers
Teeth-Baring Box Branding
The New McDonald's Mascot is a Happy Meal Box with a Toothy Smile
Heroic Logo Makeovers
These Creative Apple Logos Will Save You From Boredom
Chromatic Laptop Packaging
The HP Chromebook 11 Boxes Are Colorful, Minimal and Eco-Friendly
Marijuana Marketing
This is the First Ever Commercial for Legal Medicinal Marijuana
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
Search Engine Logo Competitions
The 2014 Doodle 4 Google Contest Prizes Are Bigger Than Ever
Bespoke Beer Posters
Heineken’s ‘Legendary Posters’ Show Support for the Rights of Journalists
Swapped Luxury Logos
A 'Round Peg' Writer Illustrates Luxury Logos as Everyday Brands
Epic Countdown Apps
The Final Countdown App Adds Excitement and Anticipation To Your Calendar
Evolutionary Logo Infographics
This Logo Infographic Proves 'Apple's' Apple Wasn't Always So Sleek
Typographic Search Logos
Designer Roberland Borges Imagines Stylish Versions of the Google Logo
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
Neighborhood Corporate Logo Rebranding
James Taylor Rebrands NYC Neighborhoods as Corporations
Monetary Trifole Logos
This American Money Adidas Logo Celebrates a Collaboration with Wish
Nutrition Supplement Pods
Podlife Introduces an Easier Way to Take Vitamins and Stay Healthy
Revamped News Portals
The MSN Rebranding Initiative Boasts Integrated Productivity Tools
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
Globally Altered Beer Logos
These Heineken Ads Show 'Serving the Planet' in Different Countries
Millennial Browser Extensions
This Chrome Extension Erases the Word Millennial From Your Vocab
Politician-Inspired Smoking Papers
The Justin Trudeau Rolling Papers Oddly Honor the Young Leader
Personalized Brand Logos
Airbnb Lets You Make a Customized Logo by Remixing Its New 'Belo'
Illusory Beach Beverage Ads
This Minimal Coke Ad Hides the Coca-Cola Swoosh Between Two Ladies
Updated Bird Book Logos
Pelican Books Receive a New Look After Being Out of Commission for Years
Medieval Brand Makeovers
Mordi Levi Altered Company Brands in Time for Game of Thrones Season
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
Music Streaming Devices
Beep Music Independently Connects to the Internet to Free Up Smartphones
Superhero Cookie Stamps
This Batman Cookie Cutter Stamp is Perfect for Nerdy Baked Goods
Hearty Airline Logo Makeovers
The New Southwest Airlines Logo Lets You Feel the Love
Paint-Dipped Mug Designs
The Band of Outsiders x Starbucks Collaboration Revamps the Classic Cup
Nautical Rum Bottles
SCREECH's Spiced Rum Bottles Help the Drink Voyage into New Territory
Hilarious Slo-Mo Booze Ads
Seth & Riley's Garage Hard Lemonade Brands Itself as 'Genius, Kind Of'
Internet Search Term Games
'Query the Game' Turns Search Boxes into a Fun Boardgame
Rebranded Media Mascots
Hootsuite Releases a New Brand Logo for its Social Media Dashboard
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
Handheld Chemical Testers
The MyDx Device Tests for Pesticides Through Your Smartphone
Guerrilla Marketing Beer Ads
This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
Social Network Decor
Etsy's Craftsquatch Shop Creates Facebook, Twitter and Vine Cushions
Cannabis Vending Machines
This Marijuana Dispensing Machine was Installed for 420 2014
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
Contortionist Celebrity Logos
Artists Mike Frederiqo Recreates Brand Emblems with Famous Faces
Whiskey Four-Packs
Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment
Gourmet Comfort Food Meals
Reddit Turns Ordinary College Student Meals into Gourmet Comfort Foods
Gigantic Curved TVs
This 105-Inch Samsung TV Costs a Fortune
Impaired Basketball Player PSAs
Colorado Delivers a Humorous Warning About Drugged Driving
Lo-Fi Logo Apparel
The Brainwash Tee from Shop Jeen Featurs the World's Most Recognized Logos
Drug-Seeking Mayor Games
Crackathon is an Addictive Game Inspired by Rob Ford, Mayor of Toronto
Foreigner Home Rental Services
Tomareru Tourist Home Rental Solves Japan's Vacant House Problem
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
Cannabis-Locating Apps
The Best Buds App Finds You The Highest Quality Marijuana
Cultural Basketball Rebranding
The 'We the North' Campaign Focuses on Toronto
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
Community-Focused Logos
Airbnb Upgrades its Latest Branding Initiatives
Suggestive Logo Songs
Brett Domino Expresses His Feelings on the New Airbnb Logo in Song
Coloful Water Drop Logos
This Adobe Logo Was Altered Using Colored Water Drops
Drug-Infused Meat Snacks
This Weed Beef Jerky Brings an Edge to a Basic Snack
Simplified Brand Logos
'Fuseproject' Reinvents PayPal Logo for the Digital Age
Bitter Beet Lemonade
This Summertime Lemonade Recipe Adds Beets for a Fun New Flavor
Logo Enlargement Extensions
New Republique's Chrome Extension Helps 'Make the Logo Bigger'