These grocer marketing innovations range from branded grocer podcasts to streamlined grocer apps. While examples like the SpartanNash mobile app make acquiring rewards and discounts easy for shoppers -- allowing users to collect digitized coupons and earn loyalty points with every purchase -- the 'Inside Trader Joe's' podcast shares the grocer's sustainability-focused ethos while discussing business practices and new products.
Other inventive grocer marketing examples include Waitrose's in-store yoga classes. The fitness sessions promote healthy lifestyle habits that fall in line with the brand's fresh food offering. Additionally, brand activations like the Aldi pop-up wine shop successfully introduced shoppers to the supermarket's private label wines while promoting the range inside an elegant and aesthetically pleasing space -- one that featured wine tastings and educational sessions by seasoned experts.
30 Grocer Marketing Innovations
30
Hip Grocer Streetwear
'Hauler' is a New Clothing Line from Canadian Discount Store Chain No Frills
29
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
28
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
27
Grocery Store Cooking Kits
The Salted Meal Kits Come with Everything Needed to Make a Quick Meal
26
Life Event-Funding Benefits
Boxed Online Grocer Offers Funding for Weddings and College Tuition
25
Playful Grocer Branding
Soopa's Visual Identity Combines Vibrant Animations and Sleek Iconography
24
Organic Big Box Eateries
Walmart Has Partnered with Grown Restaurant to Open a New Location
23
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
22
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
21
Rooftop Grocer Gardens
The Grocery Store IGA Has Introduced a Rooftop Garden
20
One-Hour Grocery Deliveries
Tesco Now Promises to Deliver Groceries to Your Door Within One Hour
19
Expanding Grocery Delivery Services
Walmart and Postmates are Trailing a Partnership in the U.s
18
Zero-Emission Grocery Deliveries
Sainsbury's is Launching a Sustainable Delivery Service
17
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
16
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
15
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
14
Limited-Edition Grocery Store Candles
The Huntington Home Candles Resemble a More Expensive Brand
13
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
12
Integrated Grocery Store Restaurants
Kroger's Kitchen 1883 Uses Ingredients from the Grocer
11
Rapid Grocery Deliveries
Whole Foods Grocery Delivery is Now Handled Through Amazon Prime
10
Pasta-Focused Grocery Bars
The Whole Foods Market Mac & Cheese Bar will Open in Denver
9
Grocery Store Delivery Collaborations
Aldi and Instacart Are Offering a Grocer Delivery Service
8
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
7
Communal Eating Campaigns
President's Choice's #EatTogether Ad Highlights the Joy in Shared Meals
6
Healthful Private Brand Campaigns
'Little Helps to Healthier Living' Touts Tesco's Healthy Choices
5
Dad-Celebrating Grocer Ads
This Tesco Father’s Day Campaign is Appreciative and Sentimental
4
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
3
Streamlined Grocery Chain Apps
The SpartanNash App Rewards Its Shoppers with Savings
2
Big-Box Store Rosé
Target Will Begin Selling $5 Bottles of California Roots Rosé This April
1
Grocery Store Booze Deliveries
Publix Grocery Wants to Deliver Alcohol to Consumers' Doorsteps
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Grocer EV Charging Stations
Grocer Gelson’s and Rove Charging Team up For "ReCharge Stores"
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Expansive In-House Food Ranges
Sainsbury’s Flourish Includes Over 65 Products
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
AI Grocery Assistants
'Ask Instacart' is a Time-Saving AI-Powered Search Tool
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Cannabis Marketplace Apps
Jane Technologies Launches Its First iOS Shopping App
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Dedicated eCommerce Fulfilment Apps
The Grocerist Fulfillment App Minimizes Labor Costs
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Plant-Based Private Label Products
Open Nature Products are Arriving at Albertsons
Navigational Grocery Store Apps
Speed Grocer is a Trusted Companion for a Quicker Shop
Functional Pantry Collections
Rite Aid Launches the Ello Market Private Label Brand
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Video-Equipped Smart Shelf Tags
UNFI and 'Cornerstone for Natural' Launch 'Smart Shelf Tags'
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
BOGO Grocery Store Campaigns
The Winn-Dixie Twinn Week Promotion Includes Over 1,000 Items
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Expanded D2C Deliveries
Kroger Debuts Two New Spoke Factories to Improve White Glove Deliveries
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Checkout-Free Grocery Stores
ALDI Launches the Innovative 'ALDIgo' Checkout-Free Grocery Store
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Checkout-Free Campus Retail Experiences
Grubhub Will Use Amazon Just Walk Out Technology on Campus
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Artisan-Quality Fermented Foods
These Cleveland Kitchen Products are Arriving at Publix
Online Grocer Meal Planners
The ALDI Meal Planner Hub Offers Ample Inspiration for Recipes
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
Seasonal Grocery Collections
Kroger Co. Unveils the 14-Piece 'Harvest Apple' Autumn Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Grocery Delivery Expansions
Getir Partners with Nisa Retail to Expand its Grocery Product Lineup
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Vegan-Friendly Grocer Campaigns
These Central Co-op Veganuary Offers Support Vegan Diets
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Grocer-Connected Kitchen Appliances
Kroger and GE Appliances Partnered to Optimize Meal Prep
Festive Grocer Product Lists
These Seasonal ALDI Finds Have Been Unveiled for the Holidays
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
App-Powered Checkout Stores
MAPCO Opened its First Checkout-Free Convenience Store
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
AI-Backed Grocery Deliveries
Instacart Introduces ChatGPT's Chatbot to its Grocery Shopping App
On-Demand Grocery Deliveries
Just Eat and Lincolnshire Co-op Launch a Grocery Delivery Program
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Fee-Free Grocer Deliveries
Kroger Grocery Connect Combats Against Food Deserts
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Private Label Frozen Treats
These SE Grocers Frozen Treats are Limited-Edition and Here for Summer
Specialty Seasonal Grocer Products
The Aldi Finds Seasonal Products Will Arrive in the New Year
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Drive-Up Grocers
Addie's Functions as a Pick-Up Only Store
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Low-Cost Private Brand Expansions
The Dollar General Clover Valley Range Now Has 100 More Products
Purchasable Grocer Recipe Platforms
IGA Family Meals Made Easy Recipe Platform is Inspirational
Upscale Grocer Catering Menus
Gelson's Catering Menu Has Been Expanded with Almost Two Dozen Items
On-Demand Convienience Shopping
Just Eat and Co-op Launch a UK-Based On-Demand Delivery Service
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Inventory Management Systems
Sprouts Integrates Instacart's FoodStorm Into its Management System
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Speedy Grocery Store Deliveries
Schnucks Now Offers 30-Minute Delivery with Instacart
Autumnal Grocery Retailer Deals
These Nisa Autumn Deals Offer Halloween Cost Savings
Holiday Grocer Affordability Guides
The Kroger Holiday Shopping Guide Helps Shoppers Save Money
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Streamlined Grocery List Makers
HoneyDo Translates Spoken Word Into an Organized List
Organic Private Label Mustards
These Organic Mustards from Natural Grocers are Non-GMO
Nutrient-Packed Spring Waters
Natural Grocers Launches a New Unprocessed Sparkling Spring Water
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products