You know you've done your marketing and branding homework right when those you target are reaching out for your product, which is especially true when it comes to girly packaging designs.
No longer sticking to the universal pink for girls, blue for boys and yellow for both genders, visual branding firms are becoming much savvier when it comes to the themes and use of color they opt for when it comes to girly packaging identities.
Using themes, animals, playful typefaces and vibrant hues is usually your best bet as all these examples perfectly showcase. One other thing many of the packaging designs have in common is that they no longer dumb down the look and content on their packaging if it's for youngsters: they just simplify.
40 Examples of Girly Packaging
39
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
38
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
37
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
36
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
35
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
34
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
33
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
32
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
31
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
30
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
29
Iconic Culinary Packaging
Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
28
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
27
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
26
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
25
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
24
Confection-Inspired Kinder Clothes
Say it Baby Creates Delicious-Looking Apparel for Babies
23
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
22
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
21
Bright Skin Care Branding
'Naturally Cool Kids' Packaging Surpasses its Competition
20
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
19
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
18
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
17
Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty
16
Geek-Inspired Bright Bandages
The 'Bully Proof' Band Aid Art Series is Seriously Adorable
15
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
14
Udderly Delicious Branding
Nude Jr. Strawberry Milk Packaging Visually Gushes to Convey its Flavor
13
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
12
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
11
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
10
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
9
Feminine Energy Drink Branding
This Femme Natural Boost Packaging Appeals to Female Consumers
8
Feminine Alcohol Branding
Mike's Hard Raspberry Lemonade Receives a Girly Makeover
7
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
6
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
5
Mission-Driven Kids' Foods
Nest Collective Makes Healthy Options More Accessible
4
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
3
Botanical Tea Branding
The Seventh Duchess' Tea Tin Designs Feature Vivid Plant Illustrations
2
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
1
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
Related Ideas
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Chinese-Inspired Lightweight Liquid Lipsticks
Florasis' Rouge Lipstick Boast Sculptural Packaging
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Sustainable Edible Pouches
Cannabis Brand Wyld Launches a Fully Compostable Pouch for Edibles
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging