You know you've done your marketing and branding homework right when those you target are reaching out for your product, which is especially true when it comes to girly packaging designs.
No longer sticking to the universal pink for girls, blue for boys and yellow for both genders, visual branding firms are becoming much savvier when it comes to the themes and use of color they opt for when it comes to girly packaging identities.
Using themes, animals, playful typefaces and vibrant hues is usually your best bet as all these examples perfectly showcase. One other thing many of the packaging designs have in common is that they no longer dumb down the look and content on their packaging if it's for youngsters: they just simplify.
40 Examples of Girly Packaging
39
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
38
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
37
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
36
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
35
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
34
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
33
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
32
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
31
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
30
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
29
Iconic Culinary Packaging
Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
28
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
27
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
26
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
25
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
24
Confection-Inspired Kinder Clothes
Say it Baby Creates Delicious-Looking Apparel for Babies
23
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
22
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
21
Bright Skin Care Branding
'Naturally Cool Kids' Packaging Surpasses its Competition
20
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
19
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
18
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
17
Regal Girly Gift Boxes
The 'Marie Antoinette Welcome Kit' Spoils Hotel Visitors Like Royalty
16
Geek-Inspired Bright Bandages
The 'Bully Proof' Band Aid Art Series is Seriously Adorable
15
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
14
Udderly Delicious Branding
Nude Jr. Strawberry Milk Packaging Visually Gushes to Convey its Flavor
13
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
12
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
11
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
10
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
9
Feminine Energy Drink Branding
This Femme Natural Boost Packaging Appeals to Female Consumers
8
Feminine Alcohol Branding
Mike's Hard Raspberry Lemonade Receives a Girly Makeover
7
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
6
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
5
Mission-Driven Kids' Foods
Nest Collective Makes Healthy Options More Accessible
4
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
3
Botanical Tea Branding
The Seventh Duchess' Tea Tin Designs Feature Vivid Plant Illustrations
2
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
1
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
Related Ideas
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Playful Tech Capsules
The CASETiFY x Miffy Series Brings Nostalgic Charm to Tech Accessories
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Decadent Pink-Themed Desserts
Paris Baguette Introduced its 2026 Valentine's Day Lineup
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Mix-and-Match Body Mists
Jelly Beans Inspired the Playful Packaging for Sundae Body Mists
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Playful Reusable Cartoon Deodorants
The Wild x Paddington Case Celebrates the Character
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Valentine's Day-Themed Beauty Packaging
Graydon Skincare Debuts V-Day Packaging for Its Face Food
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Playful Holiday Candle Lines
Candier Spotlights Its Aesthetically Driven Holiday Candle Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Marine Biotech Skincare
Dulcie's Packaging Uses a Bio-Based, 100% Home-Compostable Material
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Fair Food-Inspired Chocolate Ranges
Maeve Debut the Fantastical Fair Foods Capsule This Summer
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Periodic Table Packaging Concepts
BLANKO Design Studio Unveiled Men-Focused SIDA Haircare Brand
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Adoration-Themed Gin Packaging
The Isle of Harris 'I Love Harris Gin' Bottle Marks Valentine's Day
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Bread-Themed Wrapping Paper Sets
Bakermee Introduces the New Set of Wrapping Paper and Stickers
Streamlined Skincare Packages
PanOxyl Introduces Color-Coded System for Acne Solutions
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Storytelling Floral Phone Cases
The X-Line Floral Series by CASEKOO Revives Floriography
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Regal-Style Packaging Collections
Hunter Luxury Unveiled 'The Regency Collection'
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Heritage Botanical Brand Identities
Alina Vadean Unveiled the 'FABLE Tea Identity' Concept
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Plastic Tube Guides
Berry Global’s E-Book Helps Businesses Navigate Flexible Plastic Tube Options
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object