In marketing, fashion commercial or video ads are just one way of engaging the intended consumer. Especially when it comes to clothing and apparel, customers will want to see the way pieces move. Beyond a practical element, the fashion commercial can be as artistic and expressive as the wearable art itself. Whether fashion brands and designers are creating essentially short films or crafting inventive ways using modern technology to reach audiences, creativity is the name of the game.
Using video-enabling social media platforms like Instagram, brands can reach potential customers who might not be watching traditional commercials on television or even on streaming websites. The Gap and Kate Spade are examples of this, with the former's ongoing 'Spring is Weird' web series and the latter's holiday campaign starring Anna Kendrick. Celebrity endorsements are a tried and true tactic, including the Dior bridal short featuring Natalie Portman.
70 Fashion Commercial Examples
From Storytelling Social Campaigns to Couture Bridal Short Films:
Alyson Wyers — Apr 23, 2015 — Marketing
69
Valentine Lingerie Collections
Celebrate Your Love with Victoria Secret's Valentine Collection
68
Shoppable Video Platforms
Cinematique Lets You Shop Videos and Runway Shows
67
Urinating Fashionista Ads
The Harvey Nichols Sale Campaign Features a Lot of Accidents
66
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
65
Viral Video Fashion
Hungry Castle's Latest Lookbook References Internet Sensations
64
Ornamentally Glitzy Campaigns
The Michael Kors Holiday 2012 Ads Were Photographed by Mario Testino
63
Clickable Fashion Video Promos
The Candace Swanepoel Juicy Couture Campaing is Interactive Fun
62
Luxe Escapade Promotion Videos
The Louis Vuitton Advertising Campaign Film Shows a Famed Landmark
61
Voyeuristic Fashion Films
Terry Richardson Directs Kate Moss 'Spy Game' Video for Mango
60
Fashion-Focused Grocery Ads
Target Grocery Ads Juxtapose High-end Fashion with Everyday Products
59
Television-Commerce Fashion Ads
The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
58
Songstress Shoe-Coveting Ads
Lea Michele Stars in Candie's Fall 2012 Campaign for Kohl's
57
Winter Wonderland Fashion Ads
The Louis Vuitton Gstaad Resort Commercial is Endearing
56
Game-Centered Couture Promotions
The Prada F/W 2012 Ad Video Plays with Bejeweled Color
55
Futuristic Fashion Films
The Prada Real Fantasies Fall Winter 2012 Video is Avant-Grade
54
Angelic Fashion Films
Preview Louis Vuitton's First Commercial
53
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
52
Retro Fashion Films
Writer's Block by Gia Coppola for DVF Hearts Current/Elliot is 60s-Inspired
51
Dissected Denim Commercials
The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex
50
Individuality-Inspiring Fashion Shorts
The Alexander Wang F/W 2012 Menswear Video Features Celebs
49
Surreally Morphing Fashion Ads
Hermès' Metamorphosis Ad Quirkily Shows Off Its Products
48
Retro Paparazzi Shorts (UPDATE)
The Miss Dior A/W 2012 Campaign Video Stars Mila Kunis
47
Comical Beef Head Ads
This Yogurt Commercial is Sure to Make Anyone Laugh
46
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
45
Imprisoned Model Commercials
This Louis Vuitton 2013 Ad is Paradoxical
44
DJ-Inspired Look Books
The Solange Knowles for Madewell Video Exudes Exemplary Hip Style
43
Survival Fashion Films
The Reform Clothing Co. Ad Promotes Apocalyptic Apparel
42
Ballet-Infused Fashion Shorts
Net-A-Porter Creates Matthew Williamson 15th Anniversary's Film
41
Action-Packed Accessory Ads
The Mango Touch X Werelse Commercial is Racy and Chic
40
Mirrored Mystique Campaigns
The Beymen Fall/Winter 2012 Ads Toy with Dualistic Chic Couture
39
Myterious Cult Fashion Films
The Miu Miu Spring/Summer 2013 Campaign Videos are Mysterious
38
Food Fight Fashion Promos
The Urban Outfitter’s 2012 Denim Catalog Gets Dirty
37
Venetian-Inspired Fashion Ads
This David Bowie Louis Vuitton Ad is an Exquisite Display of Style
36
Flamboyant Time-Telling Ads
The SS15 Marc by Marc Jacobs Watches Commercial is Pragmatic
35
Magical Reflective Denim
The Naked & Famous Reflective Denim Debut is Raw Genius
34
Melancholic Fashion Films
The Louis Vuitton Fashion Film By James Lima is Provocative
33
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
32
Silent Fashion Demonstrations
The Maison Martin Margiela with H&M Silent Manifesto Video Entices
31
Thrift-Driven Charity Commercials
This Ad Explains Using Recycled Vintage Clothing to Raise Funds
30
Tiny Fashionista Films
The 'Mini' Coveteurs Video Celebrates the Website's Relaunch
29
Feather-Engulfed Fashion Films
'Plumae' Features a Model Being Consumed by Avian Attributes
28
Androgynous Gender-Bending Ads
Erika Linder Stars in the Crocker Jeans SS14 Campaign 'Whatever'
27
Super Power Holiday Ads
The Harvey Nichols Christmas Commercial Features Laser-Shooting Models
26
Iconic Athleticwear Revival Ads
The LACOSTE Polo of the Future Campaign Celebrates 80 Years
25
Rebellious Fashion Clips
The DSquared2 Fall/Winter 2013 Short is Vintage-Chic
24
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
23
Awkward Family Commercials
This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
22
Rebellious Combat Boot Commercials
The Dr Marten SS14 Campaign is Rebellious
21
Affluent Anarchist Ads
A Black Card Magazine Campaign Features Rioters in High-End Couture
20
Cultured Bohemian Lookbook Videos
The Anthropologie February 2014 Collection is Beaming with Color
19
Diva Musical Commercial Campaigns
H&M Has Launched a New Beyonce Commercial That Will Be a Hit
18
Dramatized Stunt Fashion Ads
Kenzo's New Campaign Film 'Cloudbusting' is Dramatized in Slow Motion
17
Surrealist Under-The-Sea Watch Ads
Swatch Introduces its New Scuba Libre Waterproof Watch
16
African-Dancing Fashion Ads
Egg Films' Sunu Captures Daring Tourists Having Fun African Style
15
Designer-Influenced Shorts
The Shopbop Launch Pad Campaign Focuses on the At-Home Delivery Method
14
Dancing Denim Commercials
This Beautiful Ballerina Ad Shows Off AG Jean's Contour 360 Jeggings
13
Couture Bridal Short Films
The Miss Dior #itsmissactually Video Plays Off the Julia Roberts Movie
12
Deceptively Explosive Denim Ads
This G-Star Raw Ad Features Trick Photography and Exploding Pants
11
Fashion Ad Spoofs
This Ad for Mercedes-Benz Berlin Fashion Week Features Comical Twists
10
Haunting Ballerina Fashion Videos
Saint Laurent Debuted its New Shoe in an Interpretive Video
9
Sentimental Shadow Fashion Films
The Prada 'Real Fantasies' Series Brings Collages to Life
8
Candid Sportswear Commercials
The New H&M Fitness Collection is Revealed in a Fun, Natural Video
7
Alluring Fashion Designer Ads
This Diet Coke Commercial Features a Shirtless Marc Jacobs
6
Sun-Bursting Style Ads
Warehous Makes an Excitingly Explosive Summer Fashion Commercial
5
Shoppable Christmas Commercials
This Kate Spade Christmas Ad Stars an Inventive Anna Kendrick
4
Street-Climbing Candid Lookbooks
The Reebok Classics Spring/Summer Ad is Simple yet Effective
3
Monstrous Fashion Campaign Videos
The 'Monsters Inc.' Fall Fashion Video is Truly Strange
2
Inventive Athlete-Inspired Ads
Kobe Bryant Stars in This Buzzing, Inventive Foot Locker Ad
1
Dancing Celebspawn Ads
This New Holiday-Themed Burberry Commercial Features Romeo Beckham
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes