Crowdsourcing contests are certainly one of the most clever marketing tools used by corporations all over the world. These contests not only market their brand name to a wide audience and engage them in a fun, involved and highly interactive way, but also acquire hundreds of ideas from participants regarding branding concepts.
Some companies choose to optimize this event and take a socially conscious approach on it, associating their brand name with noble causes and giving back to the community as a return for the exposure they have gained. An example of this is Vans' show design contest where the company chose to fund high school art programs as the prize. Other companies choose to take a more humorous approach in their contests such as the Canadian Club Whisky's heinous mustache competition. Through this approach they leverage their brand influence in a fun and engaging way.
73 Inventive Crowdsourcing Contests
72
Sports Car Art Contests
The Radically Porsche Competition Reskins the Cayman
71
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
70
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
69
Social Media Artvertising Campaigns (UPDATE)
Trend Hunter to Compete in AmEx Canvas Contest
68
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
67
Cozy Abode Competitions
The Room Sweet Room Contest Presents Some Personalized Decorations
66
iPhone Photo Competitions
The 'Creative Boost' iPhoneography Contest Lets You Show Your Skills
65
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
64
Student Shoe Design Contests
Vans Custom Culture 2011 Lets Kids Display Talent Competitively
63
Crowdsourced Chip Contests
Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative
62
Artistic Cap Contests
The New Era XC Design Competition Promotes Alternative Hat Styles
61
Graffiti Stencil Contests (UPDATE)
The Blek le Rat HUGO Man Competition Winners Revealed
60
Customized Cap Contests
The New Era 'Introducing' Project Wants Your 59FIFTY Designs
59
Chapstick Cap Design Challenges
Nivea 'Kiss of Style' Contest Lets Fans Express Their Creativity
58
Coffee Creation Contests
Seattle's Best Coffee Red Cup Showdown Searches for Best Brew
57
Photoshop Boycott Beauty Contests
Make Up For Ever Unretouched Campaign is All About the Makeup
56
Presentation Competitions
Slideshare's Contest Awards the Most Beautiful Slide Shows of 2010
55
Painful Pool Contests
The 14th Annual Belly Flop Competition Hits Denver Hard
54
Booze Glassware Contests
The Duvel Collection Design Competition is Looking for Fresh Talent
53
Sky-High Jump-Offs
Nike Puts Their Nike+ Device to Work in this Jumping Contest
52
Ethical Design Competitions
The Wiki-Bike African Bicycle Design Contest is for Sustainability
51
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
50
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
49
Immersive Makeup Challenges
Revlon Expression Experiment Engages Via Beauty Activities & Contests
48
Superhero Charity Contests
Join the MASScanvas Challenge 5: Stane Lee for a Good Cause
47
Tenacious Button-Pushing Contests
The Swatch Israel Facebook Contest Idea Challenges Watch-Lovers
46
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
45
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
44
Big Box Retail Contests
Walmart 'Get on the Shelf' Competition Helps Small Businesses
43
Adventure Seeker Contests
Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True
42
Personalized Bubble Gum Branding
Orbit Spotlight Series Creates Customized Packages for Customers
41
Motorized Latrine Competitions
Toilet Bowl Races Use Humor to Raise Money for a Serious Disease
40
Vintage Design Challenges
ModCloth 'Make the Cut' Contest Seeks Talented Fashion Designers
39
Interactive Fantasy Contests
The 'Welcome to Rekall' Site Offers Users an Experiential Journey
38
Goal-Reaching Car Campaigns
Honda 'Leap List' Encourages You to Achieve Your Aspirations
37
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
36
Public Service Challenges
Coca-Cola Pay It Forward Campaign Celebrates Black History Month
35
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
34
Branded Virtual Gameshows
JetBlue Getaways 'Get Away With It' Campaign Engages Consumers
33
Brew Brand Art Contests
Heineken Art Competition Celebrates Black History Month
32
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
31
Crowdsourced Cash Sites
Google Prizes Pays To Help Others With Their Tasks
30
Farm Animal-Mocking Contests
Stride's Face the Cow Competition Seeks the Best Chewer
29
Mobile Phone Video Competitions
iOScars Awards Filmmakers in iOS Movie-Making Excellence
28
Aquatic Creature Contests
The 'Great White Shark Cage Diving Hotspots of the World' Video is Sweet
27
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
26
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
25
Immortalized Candy Contests
Maynards Canada Puts Fan Faces On Candy
24
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
23
Interactive Music App Contests
Get Creative and Win Money on ‘HUGO Create: The Game'
22
Designer Social Photo Challenges
Bottega Veneta New Exposure Contest Searches for New Talent
21
Phone-Chucking Competitions
Cell-Phone Throwing Championship Takes Anger Management to New Levels
20
Social Costume Contests
Toshiba 'Put Your Face On Toshiba Vision' Asks for Your Halloween Getup
19
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
18
Mobile Short-Film Contests
Get the Chance to Make Your Own Movie With Nokia Shorts 2011
17
Mechanical Moves Competitions
The iRobot Roomba Dance Contest Will Award Three Smart Vacuums
16
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
15
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
14
Oddball Virtual Contests
GTFO Neatorama Reddit Talent Contest is a Weird Way to Win an iPad
13
Cleanser Emblem Contests
Axe Nation Flag Campaign Asks You to Be Creative
12
Search Engine Contests
The Bing It On Challenge Proves Google's Faults
11
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
10
Browser Film Contests
Mozilla 'Firefox Flicks' Competition Asks You to Tell a Story
9
World Changing Competitions
Microsoft's Imagine Cup 2010 Helps Solve Social Problems
8
Beat-Making Competitions
Join the Stussy 'Make Beats' Contest & Show Your Creative Spin
7
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
6
Seasonal Strike Contests
The Summer Triple X Competition Gives You a New Perspective on Bowling
5
Fashionable Smartphone App Contests
The Hacktathon 2013 Event Celebrates Technology
4
Elephant Beauty Contests
First Ever Beauty Pageant for Elephants Held in Nepal
3
Exquisite Escapist Contests
Airbnb Honeymoon Contest Gives Two Couples the Opportunity to Escape
2
Search Engine Scavenger Hunts
The Gregory Brothers 'Wikiwars' Game Tests Internet Know-How
1
British Spread-Loving Contests
Marmarati Campaign Encourages You to Show Your Love for Marmite
Related Ideas
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI Beauty Pageants
The World AI Creator Awards is Hosting the Miss AI Competition
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Playful Public Seating Designs
The London Festival of Architecture Boasts a Series of Seats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Laughing Contract Sweeepstakes
The Laughin Cow is Offering $20,000 and a Year's Worth of Cheese
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Beverage Brand Music Contests
White Claw is Giving Canadians the Chance to Perform at AltiTunes
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Branded Epic Holiday Party Giveaways
Win an 'Unboring' Holiday Bash with Jameson Irish Whiskey
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
One-Click AI Editors
Kapwing's Repurpose Studio Uses AI to Create Short, Shareable Clips
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Global Affordable Housing Competitions
ICON Challenging Architects & Designers with Initiative 99
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Business Idea Keyword Checker
Build the Keyword Helps Find Keyword for Optimal Traffic
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
Guacamole Tailgating Sweepstakes
WHOLLY GUACAMOLE Brand Launches Ultimate Tailgating Sweepstakes
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Small Business-Supporting Contests
Staples Launches Boost My Biz, Targeted at Canadian Businesses
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Omni-Channel Recruitment Services
Appcast Debuts a Comprehensive Recruitment Marketing Solution
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic