This unusual and uncommon beauty pageant for elephants took place in the Chitwan district of Kathmandu, Nepal. The Regional Hotel Association of Sauraha organised the three day event to promote tourism in Nepal.
A total of six elephants took part in the first ever beauty contest at the International Elephant Festival, which attracted thousands of visitors. A 28-year-old elephant named Chanchalkali was declared winner.
Implications - Every cultural group has their own unique customs and celebrations that make them unique. Consumers who are part of their cultural group require specific products or services to maintain their lifestyle. Industries should tap into these cultural niche markets to supply consumers with tailored goods.