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JetBlue Getaways 'Get Away With It' Campaign Engages Consumers

Travel and games intertwine in the JetBlue Getaways 'Get Away With It' campaign, an interactive event aimed at creating excitement around JetBlue's travel packages. Comprising a virtual gameshow with real contestants who are to answer travel-themed questions, the campaign brings attention to JetBlue's vacation packages through the use of classic and retro game show elements, such as the slick game show host and his drop dead gorgeous assistant.

The vacation package prizes include 3-night stays at destinations such as Riviera Maya, Bermuda, Las Vegas and more. Each of the 15-minute game shows will be streamed live from a New York-based studio, and each show will be aired five times a day for five days from June 18 to June 22, says PSFK. Furthermore, the JetBlue Getaways 'Get Away With It' campaign will encourage viewers to join in on the fun by checking in during the show to earn points, which adds even more interactivity and game-based elements to the innovative campaign.