It is becoming increasingly more difficult for retailers to draw in new buyers to their products because of fellow competitors, but these cartoonish branding techniques are cleverly utilizing adorable images and cute themes to connect with consumers.
Gone are the days when marketers could simply print the name of the product on the label and have customers scoop them up. Nowadays, with the competition so fierce between companies to sell similar products, new and inventive marketing strategies must be implemented to make a brand stand out from the rest. These cartoonish branding techniques are utilizing animated characters and themes as a way to connect with buyers on a more humorous and nostalgic level.
From bear-faced candy branding to cartoony liquor labels, these creative marketing examples are showcasing how cute images can make a bold and lasting impression.
44 Cartoonish Branding Techniques
44
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
43
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer
42
Adorable Dual-Dye Branding
M Savers Packaging Demonstrates the Appeal of Simplicity
41
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
40
Comic-Inspired Cans
Beanblossom Hard Cider Packaging Entices with Epic Illustrations
39
Animated Coffee Cups
Aimia Foods 'Pour Moi' Converts Consumers to Vending Machine Mocha
38
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
37
Fun Packaging for Healthy Foods
VitaMeal Tempts Children with Coolness
36
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
35
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
34
Cute Cartoony Cartography
Crumpled City Junior Maps Are Alive with Colorful Illustrations
33
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
32
Handyman Sandwich Spreads
Deli Garage Filler Packaging Aids to Animate Your Food Prep Process
31
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
30
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
29
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
28
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
27
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
26
Anime Auto Lube
The Agip for Hello Kitty Engine Oil Adds Cuteness to Your Car Motor
25
Bristle-Whiskered Branding
Poilus Paintbrush Packaging has an Anthropomorphic Appeal
24
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
23
Battery Beverage Branding
Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost
22
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
21
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
20
Illustrated Loose Leaf Branding
Nongfu Spring Oriental Tea Packaging Features Cultural Cartoons
19
Kid Cartoon Branding
This Graphic Design from Philipp Hopta is Catchy and Adaptable
18
Cute Climatic Canisters
Saggezza Chocolate Packaging is Decked with Wonderfully Weathered Images
17
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
16
Cartoony Liquor Labels
Generation Wine Packaging Wraps Products as Unique as People
15
Cute Critter Branding
Method Hand Wash Packaging Asserts its Adoration for Animals
14
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
13
8-Bit Cartoon Packaging
Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
12
Tooned Holiday Branding
BRND WGN Christmas Wine Gets You Jolly for the Season
11
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
10
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
9
Customized Cartoon Branding
The Kiehl's Creme de Corps Limited Edition Packaging is Crazy Colorful
8
Cutesy Cartoon Scents
The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
5
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
4
Animated Alcohol Vessels
The LOVE for Johnnie Walker Limited Edition Porcelain Bottle is Cultural
3
Animated Brew Branding
Sesto Senso Coffee Packaging Serves You Flavor with Personality
2
Fun Hands-On Packaging
The STABILO EASYergonomics Box is Full of Pens and Surprises
1
Clumsy Animal Branding
Pekabesko Pate Packaging Features Cartoon Creatures in Dangerous Situations
Related Ideas
20s-Inspired Cartoon Princesses
Hannah Alexander's Disney Princess Art is Art Nouveau-Styled
Whimsical Fairy Tale Photography
These Photos by Katerina Plotnikova Reference Iconic Folklore
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
Iconic Pop Queen Infusions
Gaga Tea Packaging is Inspired by the Eccentric Celeb Loose Leaf Lover
Test Tube Jewelry
Yellow Owl Workshop’s Neon Pendants Borrow from Chemistry
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
Water Packaged Watches
The Festina Profundo Diving Watches are Sold in Bags of Water
Communicative Cookery Branding
Zing! Packaging Discloses its Contents with Friendly Callouts
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
Minimalist Foodie Packaging
Bvd's Designs Showcased Most Used Ingredients Chopped and Sliced
Plaything Food Protectors
The Fun Safari Friends Containers Hold Fragile Jars of Baby Food
Pill-Inspired Beer Packaging
'Prescription Pilsner' by Peter Jostrand Allots Beer Like Daily Pills
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
Snowslide Safety Knapsacks
The Skadi ABS Avalanche Backpack Increases the Likelihood of Survival
Beach Bum Branding
Mikasa Continental Cup Ball Packaging is Engaging from Many Angles
Elaborate Swing-Type Stoppers
Limon y Sal Packaging Engages with Color and a Complex Tactile Cap
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Sweet Sophisticated Sanitary Goods
Smartas Toilet Paper Packaging Applies Fun to the Mundane
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
Earthy Produce Merchandizing
Cyclades Packaging Emphasizes the Food's Raw and Natural Qualities
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
Washed Up Polymer Bottles
Method Soap Packaging Makes Use of Refuse on the Beach
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
Lacy Hare Headbands
The 'Choies' Rabbit Ears Accessory is Something Out of Alice in Wonderland
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Eye-Catching Spectacle Branding
Fashion Eyeglasses Packaging Appeals to the Peepers to Be Adorned
Stylish Bobby Pin Packaging
St. Stephen Color Collection Playfully Displays the Product's Purpose
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
Soft Drink Coffee Cups
The Cuppa-Can Masquerades as a Carbonated Drink While Keeping Your Java Hot
Clothing-Modeled Cartons
Plaji Packaging Proposes the Storing of Garments in Aptly Shaped Boxes
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Disproportionate Self-Portraits
Paul Armstrong Depicts Himself in an Everyday Wonderland
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Fantasy-Driven Kaleidoscopic Artwork
Allan Deas Creates Quirky Designs Inspired by Childhood
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
Eraser-Branded Cloths
Kirei Towel Packaging Channels Cleanliness for Creative Merchandizing
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
Oddly Curved Bookcases
The 'Disaster' Furniture Collection by Victor Barish is a Unique Design
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
Immaculate Rectangular Containers
C Bathroom Embodies the Pristine Beauty of the Interior's Style
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Immoral Cleanser Branding
Vassia Kalozoumi Designs Body Wash After the Seven Deadly Sins
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
Whimsically Sculptural Millineries
The Himo Hatshop Produces Fun and Feminine Headwear
Curative Coif Branding
Blonde-Aid Masque Packaging Channels a First Aid Appearance For Hair
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
Embossed Pharmaceutical Branding
Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical
Exclamatory Sandwich Branding
Freddy's Packaging Gets Consumers Excited About Local Foods
Edible Leaf Branding
Food Doctor Packaging's Image Grows From the Notion of Natural Health
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
Paisley-Patterned Branding
Tea India Packaging Exudes Exotic Flavor Through Color and Mango Motifs
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
Snaking Paste Packaging
Interapothek Toothpaste Branding Mimics its Meandering Squeezed Contents
Humanized Medication Drops
Unwrap Your Way to Easing a Soar Throat With Ricola Cough Drops
Hungry Beast Branding
Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
Boldly Lettered Branding
GOOOD Sport Packaging Suggests Increasing Strength with Typography
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
One-for-One Book-Inspired Sacks
The 'Out of Print' Pouches Follow Along the Same Business Model
Delightfully Doodled Branding
Ivolia Lightbulb Packaging Endeavors to Endear Consumers
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
Regal Meat Merchandizing
DeMaria Meat Packaging Elevates the Image of the Processed Goods
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
Heartbreak Cocoa Bars
Kokoro Chocolate Comes in Cute Love-Focused Packaging
Personified Shaving Brush Packaging
Brushman Brings Excitement to Shaving with its Product Design
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
Teetering Teacup Confections
The Alice in Wonderland Wedding Cake Would Make Lewis Carroll Proud