This Alice in Wonderland-Inspired packaging combines 8-bit graphics with a classical childhood story. The packaging includes many references to the beloved story. The name of the project, 'Drink Me!,' alludes to the potions that Alice drinks when she first falls down the rabbit hole into Wonderland.
Each label is color-coded to match the flavor of fruit soda, and features a different element from the story, like the White Rabbit, mushrooms, teacups and crowns. The 'Fruit Punch' flavor shows the pixellated face of Alice on an aqua label, like the color of her dress in the Disney movie. These icons are digitized into 8-bit images that make the designs even more charming. While many childhood stories have been modernized, the 8-bit graphics give this packaging by Dho Yee Chung a slight nostalgia.