The new Kiehl's Creme de Corps Limited Edition body lotion boasts a very unique and eye-catching packaging design. The labels, which were designed by London-based company 'I Love Dust' feature a colorful scheme of cartoon creatures and shapes. Each bottle of the Kiehl's Creme de Corps body lotion also contains a blank white spot where consumers can write a personalized message to whomever will be receive the lotion.
Kiehl's Creme de Corps body lotion is one of the brand's most popular products. With this captivating package design and opportunity to customize each and every bottle, I am confident that this product will sell out fast.
Implications - Businesses that offer products to their clients that can personalized or customized to reflect the particular individuality of a consumer will experience favorable results. Consumers will likely be willing to invest in high-quality products that provide the additional means to make it their own.