There are several reasons why one might be inclined to buy a bottle of wine and one of these is mellow and social. Warm Heart Chardonnay packaging appeals to the host who plans to invite a few friends to her place for an evening of cordial conversation amongst close companions.
Student Olga Mashkina developed the delightful brand identity for this alcoholic product, prioritizing simplicity and playfulness. The only graphic to grace the body of the bottle is that of a cartoon callout coming from the smiling face of a cute caricature.
The name of the product is scribbled across the speech bubble in messy childish printing. A chummy charm is established through the endearing image on Warm Heart Chardonnay packaging which is whimsically enhanced when a pair of bottles are placed side-by-side to complete the sentence.