Public health is becoming a more prevalent topic in our society with different approaches ranging from cancer campaigns, to anti-smoking initiatives all holding distinctly medical characteristics to help influence the way we live. Whereas in years past, topics like medical intervention and health were considered taboo to talk about in conversation. Today, brands are capitalizing on more liberal mindsets to start discussions about topics like cancer and obesity that affect people on a daily basis.
Here, this collection of medical campaign examples are colorful in variety and use everything from humor, to fear in order to evoke a response from any variety of audiences. Whether focusing on cancer campaigns or ways to simply reduce stigma, these medical campaign examples highlight the best being done to help increase collective awareness.
30 Medical Campaign Examples
From Healthy Rockstar Ads to Villainous Cancer Campaigns:
Michael Hemsworth — Dec 1, 2015 — Marketing
36
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
35
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
34
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
33
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
32
Creepy Dual-Smoker Ads
The HCG Cancer Care Campaign Asks Adults to 'Put Out the Fire'
31
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
30
Pop-Up Pharmacy Pods
This Mobile Pharmacy Assesses Blood Pressure, Body Mass and Diabetes
29
Interactive Headache Installations
Nurofen Express' Stunt Asks People to Recall Life's Headaches
28
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
27
Holiday Wellness Shops
Well + Good's Holiday Pop-Up Emphasizes Gifting Wellness to Others
26
Healthy Rockstar Ads
Assim Saude's Health Insurance Ads Feature Famous Music Icons
25
Mismatched Couple Ads
The Orion Medical Campaign Shows Significant Rise of Libido for Older Men
24
Truthful Diabetes Posters
This Awareness for Diabetes Campaign Tackles Misconceptions
23
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
22
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
21
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
20
Giant Underwear Sculptures
Omega Pharma Created a Giant 'Pantstallation' for This Product Launch
19
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
18
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
17
Coffin Seating Ads
The Coca-Cola Ministry of Health Campaign Warns Against Sedentary Lifestyles
16
Body-Loving Stop Motion Ads
The Withings Beautiful Naked Campaign Teaches You to Love Your Body
15
Angular Posture Ads
Energy Health Club's Fitness Ad Wants to Undo Poor Work Posture
14
Comforting Dentistry Ads
These Dental Marketing Posters Reminds That Dentists are Only Human
13
Therapeutic Running Ads
Newton's Running Shoe Ad Replaces Medicine with Running
12
Self-Care Cancer Ads
These Ads Cleverly Show How Painless Breast Self-Exams Can Be
11
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
10
Wheelchair-Based Bike Ads
The HeartBike Promotes Healthy Living from Becel
9
Fitness-Focused Mobile Ads
The Apple HealthKit Commercial Celebrates Active Living
8
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
7
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
6
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
5
Healthy Pharmacy Rewards
The Walgreens Customer Rewards Program Celebrates Balance
4
Stigma-Fighting Health Platforms
This Youth-Targeted Campaign Will Rid Mental Health Stigmas
3
Cautionary Obesity Advertisements
The Children's Healthcare of Atlanta Video Paints a Grim Picture
2
Mock Aging Products
This Smoking PSA Introduces 'The Wrinkler,' a Product to Give You Wrinkles
1
Informative Organ Pop-Ups
This Healthcare Marketing Stunt Informs the Public of Medical Advances
Related Ideas
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Novelty Macho Restaurants
The 'Macho Meat Shop' in Tokyo Features Muscular Male Servers
Chic Seasonal Fashion
The Jason Wu Resort 2016 Collection Addresses a Common Retail Frustration
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
Dangerous Food Charts
This Infographic Lists the Most Treacherous Foods to Digest
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
Cannabis-Friendly Resorts
'Cannacamp' is a New Colorado Ranch Where Guests Can Bring in Marijuana
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
Diabetes Data-Tracking Apps
'Fjord Fido' Combines Information from All Patients to Form a Database
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Electronic Cannabis Cigarettes
The FEZ Marijuana Vaporizer Lets Smokers Customize their Experience
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Chic Marijuana Vaporizer Branding
The Highlighter Cannabis Oil Vaporizer is for Discerning Smokers
Detoxifying Organic Bras
This Yoga Bra Provides a Comfortable Alternative to National No Bra Day
Hand-Rendered Food Branding
This Natural Food Company's Brand Identity Boasts Illustrated Elements
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
DNA-Repairing Sunscreens
DNA EGF Renewal's DNA Defense SPF Reverses Aging and Sun Damage
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
Revitalizing Laser Headbands
The LaserBand 82 Stimulates Hair Growth in 90 Seconds
Hair Tie-Holding Bracelets
This Rose Gold Bracelet from Bittersweet Holds Hair Elastics
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
Animal Awareness Typefaces
The Panda Font Project Brings Awareness Through an Adorable Font
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
Pharmacy Delivery Partnerships
Walgreens Wades into the Sharing Economy Application TaskRabbit
Fruity Breast Cancer Campaigns
This Campaign Uses Melons to Warn About the Dangers of Cancer
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
Automated Pharmacy Kiosks
This Interactive Kiosk Provides a Convenient Shopping Experience
Laser Hair Growth Combs
The Ultima 12 Lasercomb Uses Light Therapy to Stimulate Regrowth
Malaria-Combating Gins
This Cinchona-Flavored Gin Will Donate Its Proceeds to 'Malaria No More UK'
Senior Healthcare Apps
The Smart Elderly Monitoring and Alert System Allows for Independence
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
Dad-Approved Grilling Sets
Kaufmann Mercantile's Chef Gift Set for Dad Features BBQ Accessories
Memory-Supporting Place Settings
This Tableware is Designed to Help People Living with Dementia
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Gamified Cigarette Holders
This Device Helps Users Quit Smoking by Tracking Their Nicotine Intake
Cartographic Brain Ads
These Brain Map Ads Show How Lost Alzheimer's Patients Feel
Old World Pharmacy Branding
Rumeli70 is a New Pharmacy Located in the Busy Heart of Istanbul
Feng Shui Pharmacies
The Uniprix Pharmacy in Montreal is Designed to Relax Visitors
Hygienic Baby Soothers
This Pacifier is Specially Designed to Retract If Dropped onto the Floor
Diabetic-Tracking Apps
This Philips App Permits Type 1 Diabetes Monitoring on the Go
Quirky Traveling Bars
Little Nan's Cocktail Den is an Ever-Changing Pop-Up Bar
Brand-Centric Pop-Ups
The COS Clothing Store Pop-Up Location Reflects the Brand's Minimalism
Stigma-Fighting Brain Stimulators
This Modern Device Helps Destigmatize Mental Health Treatment
Soothing Bedding Stores
CALMA Showcases Specialized Sleep Products with a Dimly Lit Store
Peachy Pop-Up Interiors
This Retail Interior Matches the Clothing's Distinct Color Palette
Cancer-Fighting Instant Coffees
The Sale of This Instant Coffee Blend Supports Cancer Research
Awareness-Raising Blouses
This Pale Pink Shirt Supports Breast Cancer Awareness Month
Whimsical Pharmacy Interiors
‘Magistral Pharmacy’ Combines Functional and Modern Aesthetics
Educational Cholesterol Apps
Cholesterol Coach Tracks Health Levels and Monitors Diet Restrictions
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Color-Coded Mouthwash Merchandising
This Listerine Retail Display Highlights a Vast Product Range
Healthy Rockstar Ads
Assim Saude's Health Insurance Ads Feature Famous Music Icons
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
Personal Photography Exhibitions
London's Selfie Gallery Explores the 'Art of the Selfie'
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
Alcohol-Free Hotels
This Dubai Hotel Seeks to Incorporate Halal Culture into Each Guest's Visit
Smart Connected Inhalers
This Inhaler System from Gecko Health Links to an App to Track Users
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
Healthy Training Games
The NoGo App Retrains Your Brain to Make Better Food & Lifestyle Choices
Workplace Nutrition Programs
This Wellness Program Teaches Employees How to Eat Healthier
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
Diabetic Dessert Mixes
Farina Bella's Light and Diabetic Line is Made with a Sugar Substitute
Lung-Measuring Sensors
This Smartphone Lung Sensor is Designed for Those with Respiratory Problems
LGBT-Friendly Insurance Ads
This Touching Health Insurance Ad Targets the LGBT Community
AR-Powered Heart Surgeries
Polish Doctors are Perfecting Procedures with Google Glass Headsets
Giant Underwear Sculptures
Omega Pharma Created a Giant 'Pantstallation' for This Product Launch
Stigma-Fighting Books
'The Little Book of Disorders' Helps Make Discussing Mental Illness Easier
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Connected Health Services
Singaporean Startup Healint Looks to Provide Migraine Relief for Users
Female-Focused Autism Books
This Book About Female Autism Aims to Combat Misinformation
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
Youth Mental Health Apps
The BoosterBuddy App Uses Elements of Video Game Design
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
Haunted House Apps
The 'Night Terrors' App is a Nightmarish Augmented Reality Game
Anti-Aging Smoothies
This Smoothie Recipe Uses Anti-Aging Goji Berries to Increase Health
Beach Preservation Campaigns
'Save the Beaches' is a Campaign to Raise Awareness of Coastline Loss
Schizophrenia-Predicting Software
This Speech-Analysis Software Can Foresee Mental Health Issues
Meme-Inspired Snack Campaigns
This Pringles Duck Lip Ad Spoofs Selfie Habits with User Photos
Mental Health Awareness Apparel
This Clothing Line Aims to De-Stigmatize Mental Health Illness
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
Temporary Biometric Tattoos
Software Design Firm Chaotic Moon Experiments with Temporary Wearables
Collaged Gallery Facades
This Single Gallery Looks Like Different Buildings from the Exterior
Connected Child Thermometers
The Vicks SmartTemp is an App-Connected Wireless Thermometer
Customizable 3D-Printed Pills
These Researchers Make Pills That are Tailored to a Patient's Needs
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
Self-Care Cancer Ads
These Ads Cleverly Show How Painless Breast Self-Exams Can Be
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
Movement-Based Music Apps
Moving Tracks Combats Obesity By Playing Music When It Senses Movement
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
Realistic Weightloss Ads
The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
Self-Censoring Cancer PSAs
This Breast Cancer PSA Describes French Slang Words for Breasts
Vlog-Mimicking Cancer PSAs
This Vlogger Posts Everything She Receives from Books to Breast Cancer
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
Prostate Cancer Awareness Guides
This Chart Features Prostate Cancer Tips to Ensure Proper Health
Parody Pizza Farm Ads
This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth
Satirical Soda Stunts
This Campaign for Diabetes and Health Urges Brand Transparency
Charitable Disney Princess Wigs
This Woman Creates Princess Wigs for Cancer Patients
Powerful Palindromic Commercials
This Ad Offers Women with Breast Cancer Support and Inspiration
Legume-Based Pastas
Tolerant Foods' Healthy Pasta is Made with Beans and Lentils
Punny Presidential Health Ads
This SNL Commercial Addresses False Hopes of Political Candidates
Hearing Impaired Speakers
These Speakers from Turtle Beach Systems Directs Audio to Your Ear
Religious Diabetes Initiatives
Diabetes UK's Ramadan Campaign Urges Muslims to Manage Treatments
Childhood Obesity Initiatives
JUMP IN's 'Make the Leap' Campaign Encourages an Active Lifestyle
Anti-Obesity Chef Campaigns
Jaime Oliver Proposes a Sugar Tax for Sodas Sold in UK Restaurants
Approachable Diabetes Ads
Good Neighbor Pharmacy's Latest Commercial Encourages Community
Social Diabetes Support Groups
Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Immunotherapy Drug Ads
This Ad Spot for Opdivo Highlights a Recently Approved Treatment
Manageable Diabetes Marketing
Invokana Promotes Its Treatment to Those Living with Diabetes
Diabetes Prevention Campaigns
The 'Together We Can Prevent Diabetes' Campaign Educates the Public
Food Education Initiatives
Food Revolution Day Teaches Kids About Healthy Food Benefits
Celebrity-Endorsed Asthma Campaigns
This New Health Initiative Aims to Empower People with Asthma
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
Cancer-Fighting Yogurts
This Strawberry Yogurt Honors Breast Cancer Awareness Month
Marijuana-Friendly Hotels
The Denver Nativ Hotel is the State's First Weed-Friendly Tourist Haven
Lazy Eye-Correcting Glasses
The Amblyz Electronic Glasses Could Resolve Amblyopia in Children