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Body-Loving Stop Motion Ads

The Withings Beautiful Naked Campaign Teaches You to Love Your Body

— February 12, 2015 — Lifestyle
UK-based advertising agency Man+Hatchet is the creative force behind the Withings Beautiful Naked commercial. Withings is a wearable tech manufacturer that specializes in body monitoring and health tracking devices.

In this cheeky stop motion ad, the company introduces viewers to a man named Sam. While Sam is less than happy with his body in the beginning of the clip, he learns to love it with the help of some activities that leave him feeling fit and refreshed.

The Withings Beautiful Naked ad was conceived by Man+Hatchet creative director Henry Cowling and suggests that running, jumping and even dancing will do your mind and body some good. The commercial not only suggests that you will look better when exercising but also illustrates how it enhances self-esteem and a love for one's body.
Trend Themes
1. Body Monitoring - Disruptive innovation opportunity: Develop advanced body monitoring devices that provide real-time data and personalized insights for individuals to track their health and fitness.
2. Self-love Campaigns - Disruptive innovation opportunity: Create marketing campaigns that promote self-love and body positivity, using creative approaches such as stop motion animation to engage and inspire viewers.
3. Holistic Fitness - Disruptive innovation opportunity: Explore holistic approaches to fitness that go beyond physical exercise, incorporating mental well-being and self-esteem building activities for overall wellness.
Industry Implications
1. Wearable Tech - Disruptive innovation opportunity: Develop wearable tech solutions with advanced features for body monitoring and health tracking, including integration with activity tracking and smart home devices.
2. Advertising and Marketing - Disruptive innovation opportunity: Create innovative advertising campaigns that challenge societal beauty standards and promote body positivity, using creative storytelling techniques to connect with diverse audiences.
3. Fitness and Wellness - Disruptive innovation opportunity: Integrate technology and data-driven approaches into the fitness and wellness industry to provide personalized experiences and empower individuals to achieve their health goals.
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