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These Ads Cleverly Show How Painless Breast Self-Exams Can Be

 - Nov 7, 2015
References: coloribus
This series of print advertisements from Mercadinhos São Luiz shows just how simple it can be to perform a routine breast self-exam in comparison to other self-care activities.

The three health ads show women twisting into yoga poses, doing ab crunches on a fitness ball and doing some sets of intense cardio. All of these activities seem extremely strenuous when compared to a self-exam. As the ads put it, this practice is all about "No pain, just gain."

The cancer prevention ads are a clever way to call out to women who already actively invest in their health through physical fitness routines, especially since taking a few moments to perform a breast self-exam could prove to be absolutely live-saving someday.