These Ads Cleverly Show How Painless Breast Self-Exams Can Be
Laura McQuarrie — November 7, 2015 — Marketing
References: coloribus
This series of print advertisements from Mercadinhos São Luiz shows just how simple it can be to perform a routine breast self-exam in comparison to other self-care activities.
The three health ads show women twisting into yoga poses, doing ab crunches on a fitness ball and doing some sets of intense cardio. All of these activities seem extremely strenuous when compared to a self-exam. As the ads put it, this practice is all about "No pain, just gain."
The cancer prevention ads are a clever way to call out to women who already actively invest in their health through physical fitness routines, especially since taking a few moments to perform a breast self-exam could prove to be absolutely live-saving someday.
The three health ads show women twisting into yoga poses, doing ab crunches on a fitness ball and doing some sets of intense cardio. All of these activities seem extremely strenuous when compared to a self-exam. As the ads put it, this practice is all about "No pain, just gain."
The cancer prevention ads are a clever way to call out to women who already actively invest in their health through physical fitness routines, especially since taking a few moments to perform a breast self-exam could prove to be absolutely live-saving someday.
Trend Themes
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Simplified Self-care — Mercadinhos São Luiz's ads promote the trend of simplifying self-care activities to increase engagement.
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Cancer Prevention Awareness — These ads showcase a trend in cancer prevention efforts that focus on promoting regular self-exams.
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Creative Health Communication — The use of creative comparisons in the ads reflects a trend in health communication to engage audiences in unexpected and thought-provoking ways.
Industry Implications
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Healthcare — The healthcare industry can adopt simplified self-care practices and creative communication tactics to increase engagement in preventive care.
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Advertising — Creative and thought-provoking ads can disrupt traditional advertising strategies and increase awareness for important health issues.
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Fitness — The fitness industry can collaborate with cancer prevention campaigns to promote regular self-exams as part of a comprehensive health routine.
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