Newton's Running Shoe Ad Replaces Medicine with Running
Laura McQuarrie — August 6, 2014 — Marketing
References: newtonrunning & adeevee
This Newton Running Shoe ad series presents running as a remedy for everything. Sports activities are extremely beneficial for one's health and some runners will even tell you that the activity is therapeutic, but these ads take this idea to a whole new level, by swapping feel-good things with tiny pairs of running shoes.
In one of the ads, a pill box is filled with a pair of sneakers for each day of the week, suggesting that a daily run become part of your regimen. Another ad toting running as a form of relief shows she shoes fizzing like a stomach-settling tablet in a glass of water. The third ad shows the shoes packaged like little pills, advising that people go for a run "as needed."
In one of the ads, a pill box is filled with a pair of sneakers for each day of the week, suggesting that a daily run become part of your regimen. Another ad toting running as a form of relief shows she shoes fizzing like a stomach-settling tablet in a glass of water. The third ad shows the shoes packaged like little pills, advising that people go for a run "as needed."
Trend Themes
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Sports Therapy Ads — Brands can utilize the idea of sports as a therapeutic activity by advertising their products as a form of relief.
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Daily Running Regimens — Encourage people to incorporate daily running routines and strengthen the idea of running as a habit to improve overall health and wellness.
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Running as a Medicine — Push the concept of running as an alternative to traditional medicine with ad campaigns showcasing the benefits of physical activity to prevent, manage, and treat diseases.
Industry Implications
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Sportswear Retail — Sportswear brands can tap into the trend by launching campaigns featuring running gear as a remedy and therapy for various health issues.
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Pharmaceuticals — Pharmaceutical companies can investigate the potential of using running as a complementary therapy to conventional medicine.
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Fitness Centers/ Gyms — Gyms and fitness centers can emphasize the therapeutic benefits of exercise, particularly running, to attract and retain customers.
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