These beer label innovations range from AR-powered labels to song-sharing bottle concepts. In addition to eye-catching and artfully conceived bottles -- like brands' Asahi, Ebisu and Suntory's collaboration with the Tokyo National Museum -- other standouts include tech-enabled packaging concepts.
A special edition 'CapCam' bottle by Beck's was recently launched as an exciting giveaway to the brand's Facebook fans. The brand's unique packaging concept replaced a traditional cap with one that could capture photos, making the stunt an instant hit among social media users.
Other beer label innovations to note include commemorative branding examples like Stella Artois' limited edition paper bottles. The brand's recent release included illustrated labels that were meant to appeal to drinkers with different lifestyles -- from music lovers to avid athletes -- and was exclusively promoted in Israel.
25 Beer Label Innovations
25
Sustainable Paper Beer Bottles
The Carlsberg Green Fiber Bottle Does Away with Glass and Metal
24
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
23
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
22
Camera Beer Caps
This Beck's Beer Bottle Comes With a 360-Degree Camera Lens
21
Conceptual Beer Branding Exhibitions
The Artist Beer Visions Event Looks at Craft Beer Packaging
20
Soviet Gastro Pub Branding
The Albatros Brand Identity References Russian Nostalgia
19
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
18
Navigational Beer Labeling
This Spanish Beer Features Designs Inspired by Its Origins
17
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
16
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
15
Contrasting Beer Designs
These Opposing Beer Bottle Packages Were Created for Different Purposes
14
Woodblock-Inspired Beer Cans
These Japanese Beer Cans Pay Tribute to Traditional Woodblock Art
13
Definitional Beer Branding
This Descriptive Beer Labeling is Inspired by Dictionary Formats
12
Characterized Beer Graphics
This Beer Labeling Puts a Literal Spin on the Beers' Names
11
Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles
10
Cryptic Beer Labels
These Color-Coded Beer Label Designs Use Printing Industry Terms
9
Vintage-Inspired Botanical Beers
This Brand Aims to Keeps Its History and Traditions Alive
8
Typographic Craft Beers
This Craft Beer Company Features Beers Inspired by Animals
7
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
6
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
5
Agency-Designed Beer Kits
The Agency Los Figaro Offered End of Year Gifts for Clients
4
Chili Beer Concepts
This Beer Design is So Unique It Could Easily Come to Fruition
3
Lunar Beer Branding
This Beer Labeling is Offered in Limited Edition Bottles
2
Sheep-Inspired Beer Labels
These Narrative Beer Bottles Feature Illustrations That Tell a Story
1
Landscape Beer Art
Each of These Beer Labels are Individually Marked
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Arc-Shaped Luxe Libation Bottles
Aston Martin and The Bowmore Drop the ARC-52: The Mokume Edition
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
NFT-Backed Whiskey Labels
Johnnie Walker, 88rising, and VANDYTHEPINK Debut a New Blue Label Bottle
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Recyclable Milk Bottle Caps
Tesco Releases Clear Bottle Caps for its Milk Jugs to Aid in Recycling
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Autumnal Soy Sauce Packaging
This Kikkoman Limited-Edition Bottle is Limited to 400,000 Units
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Fruity Non-Alcoholic Beers
Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
AR Football Training Kits
Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages