These beer branding innovations range from plastic-free beer packaging to divergent beer branding.
Standouts include Carlsberg's recent eco initiative and Uncommon Goods' collapsible six-pack caddy by woodworker Nate Betteker. While Carlsberg is dedicated to creating 100% bio-based and recyclable packaging made form sustainable wood fibers, Uncommon Goods' artisan beer carrier replaces paper packaging, is handcrafted in Oregon and aims to reduce one's overall carbon footprint.
Going beyond sustainability, other beer branding innovations to note include Eighty-Eight Brewing Company's vibrant and vintage beer labels that are designed by creative agency Bamff Studio. Additionally, North Dakota-based Fargo Brewing Company recently raised awareness for dog adoption efforts with cans that featured pets cared for by 4 Luv of Dog Rescue animal shelter. Proceeds from six-packs sold by the brewery were also donated to fund the shelter and its animal care efforts.
20 Beer Branding Innovations
22
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
21
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
20
Paper Beer Bottles
Carlsberg is Aiming to Create 100% Bio-Based & Fully Recyclable Packaging
19
Vintage-Inspired Beer Labels
Eighty-Eight Brewing Company Launched a Vibrant New Brand Identity
18
Waste-Conscious Beer Brands
Toast Beer Attempts to Mend the Food System Through Production
17
Divergent Beer Branding
'hike' Avoids the Use of Cliche Beer Imagery for a Fresh, Bold Look
16
Dog Adoption Beer Cans
Fargo Brewing Company's Six-Pack Shares Images of Adoptable Dogs
15
Plastic-Free Beer Packaging
AB InBev is Cutting Plastic Rings from Beer Can Packaging in the UK
14
Sustainable Beer Carry Packs
This Collapsible Six-Pack Caddy Offers an Artisan Way to Hold Brews
13
Plastic-Free Beer Packaging
Molson Coors is Revamping its Packaging with an Ambitious Goal
12
Fruit-Forward Sour Ales
The To Ol 1 Ton of Blueberries Beer is Packed with Flavor
11
Freshness-Ensuring Polymer Beer Kegs
The PureDraught Keg Keeps Beer Up to Four-Times Fresher
10
Exclusive High-ABV Beers
Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
9
Neapolitan Ice Cream Beers
Other Half Brewing's Ice Cream Colored Lambo Beer is Dessert-Themed
8
Moon Landing-Honoring Lagers
The Budweiser Discovery Reserve American Red Lager is Limited-Edition
7
Color-Changing Beer Packaging
Kosciuszko Pale Ale Has Introduced Color-Changing Cans
6
Iconic Film-Inspired Beers
The Pulped Fiction Blood Orange Berliner Weisse is Bold and Juicy
5
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
4
Whimsical Chocolate Stout Beers
Karbach Brewing Co.'s Product Borrows Roald Dahl's Aesthetics
3
Vibrantly Rebranded Craft Beers
Fourpure Brewing Co. Has Introduced New Imagery and Variants
2
Alcohol-Free Scottish Beers
The Jump Ship Brewing Yardarm Beer Has a Crisp, Refreshing Profile
1
Beer-Correlated Streetwear Designs
Jeff Staple Joins Miller Genuine Draft to Launch MGD Design Lab
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Freezer-Friendly Six-Pack Holders
The Früzi Insulated Beer Can Holder is Summer-Ready
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Branded Sustainability Milestones
Craghoppers Celebrates 100 Million Recycled Plastic Bottles
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Sustainable Polypropylene Bottles
Abel & Cole Debuts a Refillable Milk Bottle for UK Customers
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Recyclable Milk Bottle Caps
Tesco Releases Clear Bottle Caps for its Milk Jugs to Aid in Recycling
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Compostable Cold Beverage Cups
The Plastic-Free Cold Cups from Continental Cup are Eco-Focused
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Pet Shelter-Supporting Beers
This American Lager Was Co-Launched By Pet Food Giant 'Purina'
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Diversified Lager Variety Packs
This Variety Pack Comprises a Delicious Assortment Of Fine Lagers
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Plant-Based Processing Aids
Kerry Debuts Two Plant-Based Processing Aids for Enhanced Beer Quality
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Neighborhood-Inspired Kolsch Beers
These Beers Pay Tribute to San Diego's 'North Park' Area
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer