The August 2017 social media trends show that those online networks are more than just digital platforms. Social media transcends the internet, with thousands of real-world products that have emerged specifically to appease people's online followings.
As one might expect from such visual media, the cosmetics industry has embraced the social in both marketing and the products themselves. Karrueche's Fem Rosa Colourpop makeup collection is meant to make YouTubers and Snapchatters look better in videos, and the Woosh Eye Stamper is a quick and easy way to apply eyeliner, letting wearers focus on content rather than appearance.
Of course, the digital sphere itself is still a hotbed of activity. Recently, Apple introduced a new set of emojis with a bent towards inclusion, and Snapchat's new multi-snap feature lets user record multiple videos in succession.
Top 55 Social Media Trends in August
54
Celebrity Swimwear Collections
This 'Kendall + Kylie' Swimwear Line Features an 80s Aesthetic
53
360-Degree Selfie Devices
The Wefie Camera is Like a Technology-Infused Selfie Stick
52
Gargantuan Streetwear Collections
Anti Social Social Club Has Unveiled its Largest Drop Ever
51
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
50
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
49
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
48
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
47
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
46
Celebrity Techie T-Shirts
The Zuckerberg Shirt Lets You Dress Just Like Facebook's Founder
45
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
44
Simplified Eye Shadow Applicators
The Woosh Eye Stamper Makes Eye Shadow Application Effortless
43
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
42
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
41
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
40
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
39
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
38
Seamless Social Media Storytelling
Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
37
Social Media Age Testers
TwiAge Automatically Finds One's Twitter Account's Age
36
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
35
Dancing Emoji Websites
Charlie Clark's 'Emoji Party' Generates Customizable Emoji Raves
34
Location-Based Coffee Campaigns
NESCAFE Encouraged Social Coffee Using Snapchat's Snap Maps
33
Social Media-Inspired Mobile Games
Snapchat's 'Dancing Hotdog' Filter Has Become a Video Game
32
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
31
Chromatic Burger Buns
Aryzta Food Solutions is Helping Restaurants Win on Social Media
30
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
29
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
28
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
27
Friend-Sourced Travel Itineraries
'dipp' Smart Travel Guide Uses Friends' Photos to Plan Your Trip
26
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
25
Beverage-Connected Playlists
The 'Robinsons Refresh’d Spotify Hub' Revitalizes Playlists
24
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
23
Online GIF-Making Tools
'Giphy' Now Offers an App-Free GIF Generator
22
Eatery Photography Events
CHOP5 Salad Kitchen Launched a Photo-Taking Event for Influencers
21
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
20
Urban Emoji Celebrations
The Empire State Building Will Glow Yellow for World Emoji Day
19
Social Media Palette Generators
'MyInstaPalette' Helps Users Find Their Most-Used Instagram Colors
18
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
17
DIY Cooling Campaigns
7UP's 'Heat Hacks' Share Simple DIY Projects to Keep Drinks Cool
16
Reactionary Social Networks
React.ly is a Platform for Sharing Reaction Videos
15
Personalized Search Engine Feeds
Google Announced Personalized Updates to its Homepage
14
Path-Sharing Social Networking Services
'Pathstory' Lets Users Share Their Path and Photos via GPS
13
Locational Friend-Finding Apps
'Spots' is a Location-Based Social Network for Finding New Friends
12
Multi-Device Grammar Apps
'Ginger Page Premium' Enhances Digital Correspondence
11
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
10
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
9
eCommerce Messaging Apps
Amazon Anytime Offers Voice and Video Calling, Plus Filters and More
8
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
7
Collaborative Live Stream Apps
'Hivecast' Lets You Produce a Live Stream with Friends or Teams
6
Local Neighborhood Social Networks
'MeshUp' Lets Users Connect with Others Who Live Nearby
5
Pinboard Furniture Matchmakers
The West Elm Pinterest Style Finder Uses AI to Make Decor Matches
4
Comical TV Chatbots
'GoTBot' Chats with Fans to Catch Them Up on the Game of Thrones Plot
3
Custom Event-Finding Apps
The 'riite' App Helps You Discover Events Near You to Explore
2
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
1
Music-Sharing Plugins
The Overcast Plugin Lets Users Share Their Current SoundCloud Songs
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Breakthrough Beauty Brand Expansions
rhode Launches in Sephora, Marking a Major Retail Expansion
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Pressed Powder Phone Grips
Huda Beauty Made an In-Demand Tech Accessory to Promote a New Product
GenAI Fashion Lenses
Gucci is the First Luxury House to Launch a Sponsored AI Lens on Snapchat
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Gen Z-Coded Design Platforms
Canva Chronically Online Gives a Classic Interface More Personality
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Korean Color Cosmetics Assortments
I'm Meme Debuts a Curated Assortment at Target
Redefining Screen-Free Cameras
Camp Snap Arrives at Target as a Mindful Disconnection
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Shoppable Beauty Metaverses
The Fenty Beauty Experience on Roblox Shares an Exclusive Gloss
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Interactive Emoji Puzzle Games
The Apple News+ Emoji Game Offers Visualized Puzzles
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Mood Tracker Tools
OEmoji allows users to track and share their moods directly with friends.
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Photo Redaction Tools
Camouflage For iOS Lets Users Redact Faces Instantly With Emojis
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Emoji Party Games
Speedmoji Turns Emoji Texting Into A Fast-Paced Group Game For All
Real-Time Emotion Trackers
Global Mood Ring Displays the World's Emotional State Anonymously
Daily Color Challenges
Eyedropper Turns Everyday Photography Into a Playful Color Game
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
User-Generated Review Features
TikTok Integrates the New TikTok Shop Review Network
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Thinking Emoji Guides
Thinking Emoji Explains How To Use The Emoji Across Social Media
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
AI Emoji Assistants
Emoji Bot Provides Smart AI Suggestions To Enhance Your Messages
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Emoji Asset Hubs
Emoji Saga Lets You Copy Or Download Thousands Of Emojis Easily
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Emoji Access Platforms
TikTok Emoji Finder Simplifies Access to All Official TikTok Emojis
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features