The August 2017 social media trends show that those online networks are more than just digital platforms. Social media transcends the internet, with thousands of real-world products that have emerged specifically to appease people's online followings.
As one might expect from such visual media, the cosmetics industry has embraced the social in both marketing and the products themselves. Karrueche's Fem Rosa Colourpop makeup collection is meant to make YouTubers and Snapchatters look better in videos, and the Woosh Eye Stamper is a quick and easy way to apply eyeliner, letting wearers focus on content rather than appearance.
Of course, the digital sphere itself is still a hotbed of activity. Recently, Apple introduced a new set of emojis with a bent towards inclusion, and Snapchat's new multi-snap feature lets user record multiple videos in succession.
Top 55 Social Media Trends in August
54
Celebrity Swimwear Collections
This 'Kendall + Kylie' Swimwear Line Features an 80s Aesthetic
53
360-Degree Selfie Devices
The Wefie Camera is Like a Technology-Infused Selfie Stick
52
Gargantuan Streetwear Collections
Anti Social Social Club Has Unveiled its Largest Drop Ever
51
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
50
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
49
Coffee-Filled Dessert Cones
Japan's Coffee Cones are the Latest Caffeine Craze
48
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
47
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
46
Celebrity Techie T-Shirts
The Zuckerberg Shirt Lets You Dress Just Like Facebook's Founder
45
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
44
Simplified Eye Shadow Applicators
The Woosh Eye Stamper Makes Eye Shadow Application Effortless
43
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
42
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
41
TV-Inspired Installations
This Better Call Saul Pop-Up Was Installed in Saul, Gloucestershire
40
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
39
Working Woman Subscriptions
The 'Mogul Box' is Curated for Female Entrepreneurs
38
Seamless Social Media Storytelling
Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
37
Social Media Age Testers
TwiAge Automatically Finds One's Twitter Account's Age
36
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
35
Dancing Emoji Websites
Charlie Clark's 'Emoji Party' Generates Customizable Emoji Raves
34
Location-Based Coffee Campaigns
NESCAFE Encouraged Social Coffee Using Snapchat's Snap Maps
33
Social Media-Inspired Mobile Games
Snapchat's 'Dancing Hotdog' Filter Has Become a Video Game
32
Chromatic Burger Buns
Aryzta Food Solutions is Helping Restaurants Win on Social Media
31
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
30
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
29
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
28
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
27
Friend-Sourced Travel Itineraries
'dipp' Smart Travel Guide Uses Friends' Photos to Plan Your Trip
26
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
25
Beverage-Connected Playlists
The 'Robinsons Refresh’d Spotify Hub' Revitalizes Playlists
24
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
23
Online GIF-Making Tools
'Giphy' Now Offers an App-Free GIF Generator
22
Eatery Photography Events
CHOP5 Salad Kitchen Launched a Photo-Taking Event for Influencers
21
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
20
Urban Emoji Celebrations
The Empire State Building Will Glow Yellow for World Emoji Day
19
Social Media Palette Generators
'MyInstaPalette' Helps Users Find Their Most-Used Instagram Colors
18
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
17
DIY Cooling Campaigns
7UP's 'Heat Hacks' Share Simple DIY Projects to Keep Drinks Cool
16
Reactionary Social Networks
React.ly is a Platform for Sharing Reaction Videos
15
Personalized Search Engine Feeds
Google Announced Personalized Updates to its Homepage
14
Path-Sharing Social Networking Services
'Pathstory' Lets Users Share Their Path and Photos via GPS
13
Locational Friend-Finding Apps
'Spots' is a Location-Based Social Network for Finding New Friends
12
Multi-Device Grammar Apps
'Ginger Page Premium' Enhances Digital Correspondence
11
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
10
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
9
eCommerce Messaging Apps
Amazon Anytime Offers Voice and Video Calling, Plus Filters and More
8
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
7
Collaborative Live Stream Apps
'Hivecast' Lets You Produce a Live Stream with Friends or Teams
6
Local Neighborhood Social Networks
'MeshUp' Lets Users Connect with Others Who Live Nearby
5
Pinboard Furniture Matchmakers
The West Elm Pinterest Style Finder Uses AI to Make Decor Matches
4
Comical TV Chatbots
'GoTBot' Chats with Fans to Catch Them Up on the Game of Thrones Plot
3
Custom Event-Finding Apps
The 'riite' App Helps You Discover Events Near You to Explore
2
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
1
Music-Sharing Plugins
The Overcast Plugin Lets Users Share Their Current SoundCloud Songs
Related Ideas
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
CGI Influencer Campaigns
Pacsun Launches New Social Content with Virtual Influencer, Lil Miquela
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Triangle-Hunting AR Lenses
Doritos' Triangle Tracker Lets Snapchat Users Unlock Rewards & More
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Imaginative Photo-Editing AI Tools
Facetune's YOUniverse Allows Users to Push Creative Boundaries
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Social Media Candy Campaigns
The Starburst 'Ask the Universe' Campaign Engages Gen Z on TikTok
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Color-Changing Blushes
Dior Backstage Rosy Glow Blush Features Color Reviver Technology
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Community-Created Nail Art Pens
KIKI World's Pearl Pretty Nail Graffiti Was Voted in by Consumers
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Non-Disruptive Digital Meeting Features
Google Meet Adds New Emoji Features to React During Calls
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Streaming Service Emoticons
YouTube Introduces Twitch-Like Emotes for Comments and Live Streams
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More